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“Data quality and consistency is the thing that underpins what we’re always looking for in partnerships that are going to help us understand things in the moment.” – Chris Hawk, Director, Media Strategy and Investment Performance, Papa Johns
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“The analytics partnership that we have, talking to that team directly, really getting into the mechanics of it, so that when we sell it to our clients, they get it too and can trust the results we’re seeing.” – Katie Comerford, EVP of Digital Strategy, Horizon Next
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“Being able to plan better, target better and measure better allows our clients to have much greater outputs and effectiveness for their business.” – Alexander Potts, SVP Programmatic and Media Lead, Tombras
Featured Case Studies
Audience Segmentation. New Currency. A Powerful Partnership Between General Motors, Carat, Paramount & VideoAmp. The Setup As advertisers look towards a future of more actionable outcomes, networks and agencies are taking more innovative approaches to meet this goal. Paramount and Carat have been at the forefront of these industry changes by exploring, piloting and building solutions to demonstrate the advancement of advertising with new currencies across platforms. The network […] / Duracell Powers Advertising Efficiencies Across Platforms The Setup As the leader in the primary battery market in North America, Duracell products are at the heart of devices that connect, protect, and simplify the lives of their consumers. Since its inception in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. In partnership […] / Jack in the Box Answers the Cravings Call with Local Measurement The setup In a crowded QSR market of competitors replicating each other’s successes, Jack in the Box knows who they are, and really lean into it. As one of the nation’s top fast-food burger chains with over 2,200 quick-serve restaurants in the U.S. and Guam, Jack in the Box is the convenience their consumers look […]Our Solutions
For Agencies
Measure the entire customer journey and optimize channel and partner mix with one unified platform. See How.
For Brands
Increase return on ad spend and make measurement actionable with data-driven recommendations. Let’s Go.
For Publishers
Maximize inventory value and accurately measure impressions with a currency-grade dataset. Get Started.