Precisely measure and optimize linear TV, streaming, and digital media to effectively engage your most valuable audiences and drive better business results.
Congratulations. You just time traveled to the future of advertising.
VideoAmp is a measurement company transforming media, so everyone wins.
Tech-First Measurement Solutions to Accelerate Your Business
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Clear View of Advanced Audiences Across Platforms
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Seamless Access to Big Data Planning and Measurement
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Future-Proof Solutions for Cross-Media Insights
Powered by VideoAmp™
Embed VideoAmp’s industry-leading cross-platform planning, measurement and optimization tools into your workflows with direct API integrations and user-friendly dashboards.
Solutions Made to Measure
Planning & Optimization
Craft efficient video plans and engage target audiences at the ideal frequency across screens. Which is just a jargony way of saying we help you reach the right people, and get a better return.
Planning & OptimizationMeasurement & Currency
Evaluate cross-platform media performance based on the audiences and outcomes that matter most to your business. In other words, we make your media work harder (so you don’t have to).
Measurement & CurrencyWho We Help
Agencies
Deploy media budgets more efficiently so you can drive better results and receive thunderous applause from your clients. Or, you know, at the very least, a gentle nod of encouragement.
Learn moreBrands
Get the cross-platform insights you’ve been searching for to make smarter decisions about advertising that drive better ROI. Because reaching the right audience shouldn’t be rocket science.
Learn morePublishers
Generate more advertising revenue while creating a better experience for consumers. Which simply means your viewers won’t see the same deodorant ad ten times in a row.
Learn moreThe Future Begins with Better Data
VALIDTM is VideoAmp’s big data and technology engine powering our solutions.
VALIDTM links our TV viewership footprint with a proprietary Identity Graph and patented Clean Room tech, offering a privacy-safe, more precise representation of audiences across linear TV and digital screens.
In the Press
Is Peter Liguori the man to (finally) make alternative TV measurement viable?
The Drum
VideoAmp Announces VXP™, an Industry-First, Cross-Platform Planning Solution Leveraging Publisher First-Party Data
Business Wire
Client Testimonials
“When I think about Paramount’s relationship with VideoAmp, this is one of the tightest relationships we have in the space…We see our partnership continuing to grow, continuing to accelerate.”
Travis Scoles | Paramount
"VideoAmp's biggest strength is their speed to innovation. Their ability to really commingle both ACR and set top box, which is no easy feat."
Brad Stockton | Dentsu
"Looking ahead, we definitely see VideoAmp as a instrumental partner as we look to transact more on advanced audiences. VideoAmp is actually our first measurement partner to establish data interoperability through the NBCU data clean room. So with that, we have enabled advertiser initiated buy side measurement, ranging from cross platform reach and frequency all the way to outcome based attribution."
Maggie Zhang | NBCUniversal
"Over half of our data driven linear business today is executed on VideoAmp, and that leads to fundamentally a higher density of delivery against the segments that our agencies and advertisers care about most, functionally increasing the value of our inventory while decreasing the CPMs and making it much easier for agencies and advertisers to reach those hard to find segments."
Dan Aversano | TelevisaUnivision
"What excites me about what VideoAmp is doing is the opportunity to change the status quo and do something different in the marketplace and make how we measure what we're doing better, not just in counting impressions, but also, business outcomes at the end of the day."
Dave Campanelli | Horizon
"In the past year, we've moved from zero percent of our advertisers leveraging big data to almost a hundred percent of our advertisers are now using advanced audiences across the entirety of our portfolio. Almost all of our advertisers are leveraging VideoAmp for that. VideoAmp is a future forward company, and it's really allowing Warner Brothers Discovery to accelerate our advanced advertising roadmap."
Steve Silvestri | Warner Bros Discovery
"VideoAmp had the data infrastructure to be able to support advanced audiences, to be able to support cross platform measurement in ways that legacy panel methodologies could not. Our co-development relationship means that we can inform VideoAmp of our business needs in real time and this is incredibly important because we need to keep pace with this ever changing industry of ours."
Mariel Estrada | Omnicom Media Group
Featured Case Studies
Long John Silver’s and Ad Cucina Achieve 10% Efficiency in CPSV, Reaching Local CTV Audiences at Scale
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Audience Segmentation. New Currency. A Powerful Partnership Between General Motors, Carat, Paramount & VideoAmp.
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ProMedia Leads Direct to Consumer Innovation with Advanced Audiences
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MBuy’s Strategic Partnership Drives Business Outcomes for Advertisers Across Channels
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Duracell Powers Advertising Efficiencies Across Platforms
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The Yahoo DSP and VideoAmp Partnership Drives Incremental Reach Valued at $4.7M for National Electronics Retailer
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