Solution

For Publishers

Description

Maximize inventory value and accurately measure impressions with a currency-grade dataset.

Content is King

Our currency-grade measurement dataset helps publishers assess and optimize content performance across platforms to increase inventory yield.

platform capabilities

Purpose-Built for Publishers

EXAMPLE CAPABILITIES FOR PUBLISHERS:
CUSTOMIZE YOUR CAPABILITIES
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capability

Audience Design

  • Go beyond age and gender and build audiences with attributes such as purchase patterns, site visits, demographics and behaviors.
  • Combine first and third-party audience data with TV viewership data to create precise audiences for planning, measurement and optimization.
  • Leverage the same advanced audience throughout the campaign lifecycle to increase the value of advertising.
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capability

Audience Design

  • Create prescriptive audiences that tie first and third-party data to VideoAmp’s commingled TV viewership footprint.
  • Craft compelling ad sales and content strategies by evaluating performance against precise audiences.
  • Improve advertiser campaign results by leveraging the same advanced or demo audience to measure and optimize campaigns.
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capability

Digital Activation

  • Execute true cross-channel buys across traditionally siloed media channels by activating advanced audiences within premium digital-first environments.
  • Capitalize on the shift of viewership away from traditional TV towards streaming, and engage viewers across brand-safe, premium content to maximize investments.
  • Maximize reach, achieve optimal frequency or steal competitive share of voice through precise advanced audience targeting.
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capability

Activation Segments

  • Deploy custom segments within your digital platform of choice that combine first or third party data with TV viewership data.
  • Optimize impressions across screens by extending reach of target audiences within the optimal frequency to convert.
  • Transform insights into action throughout the campaign by activating segments based on campaign or competitive ad exposure.
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capability

Activation Segments

  • Deploy custom segments that combine first or third party data with TV viewership data across owned properties.
  • Deliver incremental reach to linear TV by targeting unexposed audiences within streaming environments.
  • Optimize impressions throughout the campaign by activating advanced or demo audiences within the optimal frequency to convert.
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capability

Planning

  • Viewership Ranker. Discover where target audiences are consuming content across the entire linear TV landscape.
  • Scenario Planning. Build the most efficient and realistic linear TV plans that maximize reach of target audiences.
  • Allocation. Maximize reach against target audiences with workflow automation tools that turn portfolio-level TV plans into successful media executions.
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capability

Audience Measurement

  • Bring the power of traditional TV, streaming, and digital data together to holistically measure and optimize media performance with prescriptive insights.
  • Shift tactics by understanding audience frequency distribution, spend levels and impression delivery to win competitive market share.
  • Guarantee advertising investments on high-value audiences across platforms.
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capability

Audience Measurement

  • Unify traditional TV, streaming, and digital data to holistically measure and optimize media performance with prescriptive insights.
  • Assess and identify share-shift opportunities to maximize audience reach at the optimal frequency across channels.
  • Deliver better campaign outcomes by leveraging Audience Measurement to guarantee cross-platform investments on high-value audiences.
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capability

Audience Measurement

  • Bring traditional TV and streaming data together to assess content and ad performance across high-value audiences.
  • Identify cross-platform optimization opportunities to maximize audience reach at the optimal frequency for advertisers.
  • Optimize your programming strategy by evaluating content consumption and viewership trends across the TV landscape.
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capability

Outcome Measurement

  • Capture the true impact of every ad exposure to inform in-flight or pre-campaign optimizations.
  • Quantify the effectiveness of advertising spend with attribution, lift and return on ad spend insights.
  • Discover high-value audiences that convert most frequently as a result of ad exposure and attribute conversion credit to each touchpoint along the consumer journey.
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capability

Outcome Measurement

  • Quantify the effectiveness of your cross-platform portfolio in driving business outcomes for advertisers.
  • Receive prescriptive conversion insights to inform ad sales and campaign optimization strategies.
  • Demonstrate the value of your inventory by attributing conversions to advertising campaigns.
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capability

Media Optimization

  • Optimize to outcomes across channels by aggregating all measurement reports and touchpoints into a single view of performance.
  • Achieve superior outcomes with granular plan recommendations powered by predictive algorithms.
  • Monitor cross-channel performance in real-time against the forecasted plan to enable optimizations throughout the campaign life cycle.
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capability

Competitive Insights

  • Increase share of voice by understanding which competitors are most effectively reaching target audiences and identify share-shift opportunities.
  • Shift tactics by understanding competitor spend, reach and impression delivery against target audiences.
  • Identify whitespace opportunities to stay ahead of the competition and win market share.
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capability

TV Data Feeds

  • Leverage our proprietary commingled TV viewership dataset to perform in-house measurement, ad sales optimization and program research.
  • Match VideoAmp’s TV viewership data to other datasets at the ID level to obtain a holistic view of ad performance across your portfolio.
  • Benefit from a flexible and interoperable offering to answer your most critical business questions.
How it works
01

Integrate

Integrate our commingled TV viewership dataset into inventory planning, measurement and optimization workflows.

02

Enhance

Enhance programming strategy to reach high-value audiences with precise content viewership insights.

03

Guarantee

Guarantee campaigns across demo or advanced audiences with our currency-grade cross-platform measurement dataset.

QT

By leveraging consistency in data and audience, from planning to activation to measurement, we have shown the positive impact to advertisers realized by leaning into innovation. While these results are an exciting first proof point of the rationale to move beyond testing and into activation, we’re even more excited about the bevy of future results that will come from the acceleration in new currency adoption we’ve observed.

Travis Scoles | SVP, Advanced Advertising at Paramount

Contact Us

Publishers deserve better.

At VideoAmp, we combine the strengths of TV and Digital to increase your inventory yield.

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