Reach the right people at the ideal frequency across screens. With VideoAmp, the future of media planning in advertising has never been brighter.
Infuse data-driven automation into your media planning and strategy. Turn insights into optimizations for fully integrated media planning you can count on everywhere your ads show up.
Refine your campaigns on the fly with tailored insights to connect with your most valuable audiences.
Receive budget recommendations by network, daypart, program and platform to efficiently reach audiences using VideoAmp’s currency-grade data.
Combine VideoAmp’s unparalleled TV viewership data with first or third-party datasets to reach advanced audiences at the optimal frequency across screens.
Build media plans in minutes to reach your target audiences across screens.
Develop data-driven media strategies based on what audiences are actually watching.
Step into digital to engage audiences who weren’t exposed to ads on linear TV.
Find your optimal frequency and efficiently move key audiences down the funnel.
Increase share of voice by reaching qualified audiences who were exposed to your competitors’ ads.
Gain an edge by reaching valuable audiences who were not exposed to competitors' ads.
Customize audiences based on the networks, programs and genres they watch.
Amplify your brand's voice by reaching target audiences around key tentpole events.
Reach qualified audiences that combine first-party data with VideoAmp viewership data.
“We’ve started converting most of our campaigns over to advanced planning and with the help of VideoAmp, we actually are seeing for our first quarter campaigns a significant impact in reach, up 20%, and decreased CPMs, 10%. "
Katie Haniffy | Head of Media Strategy + Investment | PepsiCo Beverages North America