Plan. Optimize. Revolutionize.

Reach the right people at the ideal frequency across screens. With VideoAmp, the future of media planning in advertising has never been brighter.

Transform Your Cross Platform Media Strategies.

Infuse data-driven automation into your media planning and strategy. Turn insights into optimizations for fully integrated media planning you can count on everywhere your ads show up.

In-Flight Insights

Refine your campaigns on the fly with tailored insights to connect with your most valuable audiences.

Smarter Video Plans

Receive budget recommendations by network, daypart, program and platform to efficiently reach audiences using VideoAmp’s currency-grade data.

Advanced Audiences

Combine VideoAmp’s unparalleled TV viewership data with first or third-party datasets to reach advanced audiences at the optimal frequency across screens.

Integrated Media Strategy Solutions That Change the Game.

Video Plan Optimization

Build media plans in minutes to reach your target audiences across screens.

Content Viewership Insights

Develop data-driven media strategies based on what audiences are actually watching.

Reach Extension

Step into digital to engage audiences who weren’t exposed to ads on linear TV.

Frequency Management

Find your optimal frequency and efficiently move key audiences down the funnel.

Competitive Conquesting

Increase share of voice by reaching qualified audiences who were exposed to your competitors’ ads.

Competitive Whitespace

Gain an edge by reaching valuable audiences who were not exposed to competitors' ads.

TV Viewership Segments

Customize audiences based on the networks, programs and genres they watch.

TV Moments

Amplify your brand's voice by reaching target audiences around key tentpole events.

Advanced Audience Optimization

Reach qualified audiences that combine first-party data with VideoAmp viewership data.

“We’ve started converting most of our campaigns over to advanced planning and with the help of VideoAmp, we actually are seeing for our first quarter campaigns a significant impact in reach, up 20%, and decreased CPMs, 10%. "

Katie Haniffy | Head of Media Strategy + Investment | PepsiCo Beverages North America

Featured Case Studies

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Audience Segmentation. New Currency. A Powerful Partnership Between General Motors, Carat, Paramount & VideoAmp.

Duracell Powers Advertising Efficiencies Across Platforms

Long John Silver’s and Ad Cucina Achieve 10% Efficiency in CPSV, Reaching Local CTV Audiences at Scale

Jaguar Land Rover’s TV and Digital Campaign Goes Above and Beyond with dentsu X

HERSHEY’S Campaign Hits the Sweet Spot with Cord Cutters and Saves $1.5M

UnitedHealthcare Encourages 3.5M+ Incremental Advanced Audiences to “Take Advantage”