Client Testimonial: Chris Hawk at Papa Johns
Chris Hawk, Director, Media Strategy and Investment Performance at Papa Johns, spoke with VideoAmp to share how the brand utilizes customer data to inform marketing strategies, optimize outcomes, and ultimately drive business results.
“Data quality and consistency is the thing that underpins what we're always looking for in partnerships that are going to help us understand things in the moment”
Director, Media Strategy and Investment Performance
Hear more from Chris about:
- How the right data provides a richer understanding of media’s impact on the entire consumer journey.
- Why custom reporting and insights need to be interoperable, regardless of measurement models, in order to better understand business outcomes.
- The industry challenges that affect how brands like Papa Johns plan and optimize their media investments, and the solutions that enable success.
Interested in learning more from VideoAmp clients? Visit our testimonials page.