Jaguar Land Rover wanted to capture drivers’ attention during two sales events across North America — Jaguar’s “Unwrap a Jaguar” and Land Rover’s “Own the Adventure” — with dynamic video creatives showcasing the new models.

Jaguar Land Rover’s agency, dentsu X, in partnership with VideoAmp, achieved a high-performance campaign reaching in-market luxury vehicle shoppers across a TV and digital audience at the local DMA level, efficiently and effectively.

VideoAmp’s discovery tools laid out inventory opportunities, behavioral attributes and an updated competitive set to reach Jaguar Land Rover’s audience cross-screen while serving within premium full episode player (FEP) environments only.

This strategy yielded a more qualified audience of consideration-stage consumers, granular insights about the audience and delivered nine million unique users incremental reach to the total campaign.