Jaguar Land Rover’s TV and Digital Campaign Goes Above and Beyond with dentsu X

The setup

Jaguar Land Rover wanted to capture drivers’ attention during two sales events across North America — Jaguar’s “Unwrap a Jaguar” and Land Rover’s “Own the Adventure” — with dynamic video creatives showcasing the new models.

Jaguar Land Rover’s agency, dentsu X, in partnership with VideoAmp, achieved a high-performance campaign reaching in-market luxury vehicle shoppers across a TV and digital audience at the local DMA level, efficiently and effectively.

VideoAmp’s discovery tools laid out inventory opportunities, behavioral attributes and an updated competitive set to reach Jaguar Land Rover’s audience cross-screen while serving within premium full episode player (FEP) environments only.

This strategy yielded a more qualified audience of consideration-stage consumers, granular insights about the audience and delivered nine million unique users incremental reach to the total campaign.

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VideoAmp’s TV Maximizer solution has proven essential in allowing our clients to increase incremental reach as an extension of linear TV.

Former Associate Director

Local Activation at dentsu X


  1. 01Identify

    drivers in-market for a new luxury vehicle within the Jaguar Land Rover audience.

  2. 02Create

    an immersive digital ad experience to complement TV advertising initiatives that resonates with the audience.

  3. 03Achieve

    incremental reach and exceed VCR and viewability benchmarks.


  1. 01 Develop

    advanced audience sets that combine TV exposure data with advanced digital datasets to identify Jaguar Land Rover intenders.

  2. 02 Maximize

    campaign reach at the local DMA level and control for frequency across TV and digital while exceeding performance KPIs.

  3. 03 Measure

    across TV and digital to target and reach the same user across multiple devices and channels while managing the frequency of ad exposures at the unique user level.



Incremental Unique Users Reached


Video Completion Rate Increase


Viewability Rate Increase