UnitedHealthcare Encourages 3.5M+ Incremental Advanced Audiences to “Take Advantage”

Dedicated to helping people live healthier lives and making the health system work better for everyone, UnitedHealthcare serves millions of people from their earliest years through their working lives and retirement. The brand’s robust retirement programs, Medicare Advantage plans, connect patients to the care they need by offering help finding a doctor, getting a ride to appointments, or utilization of a 24/7 nurse hotline.

UnitedHealthcare and their agency, Horizon Next, leveraged VideoAmp’s advanced audiences combined with third-party data to generate awareness for and engagement with the brand’s “Take Advantage” program, encouraging those 65+ to take advantage of the benefits that come with Medicare. By leveraging VideoAmp’s commingled TV viewership data, UnitedHealthcare was able to better identify audiences most interested in learning about healthcare options available to them, and those who had previously viewed a competitor’s ad, delivering more relevant messaging to this target group and optimizing the brand’s investment more efficiently.

Ultimately, UnitedHealthcare was able to exceed their campaign goals, incrementally reaching over 3.5 million unique potential enrollees, increasing market share in the crowded healthcare marketplace.