by combining first- and third-party datasets to overlay against cross-screen delivery data including VideoAmp’s commingled TV viewership data.Understand where your audiences are engaging
across linear and digital channels throughout the campaign lifecycle by leveraging granular insights and historical measurement data.Enhance campaign performance
with accurate, in-depth cross-screen measurement and optimization recommendations to drive reach and exposure.At Mars Petcare, our ambition to increase media efficiencies by deploying people-based frequency management seemed lofty until we learned about VideoAmp’s Campaign Optimizer solution. Making sure we’re able to reach our audiences in the best, most efficient ways is critical — Campaign Optimizer gives our team the tools we need to achieve that goal. Alia Mohamed Senior Manager of Marketing Data and Technology, Mars Petcare US Ready to get started? Request a Demo How it works Design Design your audience
Create segments to act upon in real time using high quality data assets from various sources including VideoAmp’s commingled TV viewership data consisting of Set-Top Box and Smart TV data layered with digital identifiers such as in-market behaviors.Optimize Manage Measure Kleenex Campaign Remedies Media Waste with Incremental Reach Advertisers deserve better.
At VideoAmp, we’ve built enterprise software and data solutions that help you maximize the business impact of your media investments.