Solution

Campaign Optimizer

Go beyond the traditional MTA offering with tools to measure and identify converting audiences across channels, combined with planning and activation capabilities that enable forecasting and in-flight optimization of media investments, all from one platform.

The Value

Discover

high-value converting audiences and optimal reach and frequency based on business objective, informed by historic campaign performance.

Measure

overall spend against competitors by time frame to devise new plans and optimize your media investment in-flight to win competitive market share.

Validate

your campaign strategy and optimization tactics with conversion reports tied to media efficiencies across channels, informing future actions.

We partnered with VideoAmp to scale our linear TV initiatives with digital and connect with our audience through intentional brand messaging at the right frequency. The data-driven actionable insights we received helped us uncover new audiences and drive incremental reach and savings.

Sarah Morgan

VP, Associate Media Director, Mediahub Global