Thought Leadership posts

How to Cut Waste, Not Dollars with Outcome-Based Marketing:  A Conversation with Jenny ...

Ramzi Nasr: Multi-Party Clean Rooms at the Snowflake Summit

Alternative Currencies Disrupt Legacy in 2023 Upfronts

Identity Resolution: Why It’s Crucial for Cross-Platform Audience Measurement

Josh Hudgins at Upwave’s “Going Beyond Currency”

New Currencies and The Three Essential Factors for Success

New Media Currencies and the Value for Brands

Navigating New Media Currencies

The Year of ROAS: How Media Optimization Enhances Sales

Cultivating user empathy in a fast-paced, highly-dynamic start-up