Mar 01 2023
Thought Leadership

New Media Currencies and the Value for Brands

VideoAmp President, Michael Parkes, sat down with Beet.TV at their Beet Retreat in San Juan to discuss the value VideoAmp can offer to brands and advertisers when it comes to leveraging new media currencies. “We have the top six TV networks either transacting or ready to transact on VideoAmp as a currency going into the next upfront, and we’re now focused on explaining the value of a new currency to the brands.”

When it comes to using VideoAmp as a currency, the value for brands can be found in: 

  • Leveraging More Accurate Data: moving away from panels to a big data footprint of 40M HH
  • Deduplicated Reach and Frequency Measurement: optimizing for both reach and frequency across platforms 
  • Advanced Audiences: going beyond age and gender and leveraging first-party data which has proven time and time again to be more successful than broad-based buying
  • Faster Data: allowing for optimization and insights to make better decisions

VideoAmp’s platform is a single application that connects Media Buyers, Media Sellers, and their technology and service providers with a suite of capabilities designed to power advertising workflows most effectively. The platform is powered by VideoAmp’s currency-grade dataset, which is one of the largest commingled, deduplicated, and enriched footprints in the market. 

To learn more about VideoAmp’s currency offering or the other solutions offered through the VideoAmp platform, reach out at 

See Michael’s full interview from Beet.TV below: