Solution

TV Maximizer

Description

VideoAmp’s TV Maximizer solution delivers accurate, deduplicated campaign measurement and in-flight optimization against Advanced Audiences by connecting the dots between ad exposures, audiences and outcomes across Linear TV, OTT, Digital & Walled Gardens.

The value

01

Design

your Advanced Audience and reach them using granular linear viewership and digital data.

02

Activate

in premium environments and optimize in-flight to maximize cross-screen performance.

03

Measure

your performance with cross-screen analytics to properly inform your investment.

QT

VideoAmp’s TV Maximizer solution has proven essential in allowing our clients to increase incremental reach as an extension of linear TV.

Ashley Cox | Media Supervisor, Local Activation at Dentsu X

How it works

Start with audiences.

Receive expert guidance for onboarding any audience with attributes such as purchase patterns, site visits, demographics, ad exposure, viewership behaviors and more. Access rich first- and third-party audience and attribution data matched to Set-Top Box and Smart TV ACR data for a deeper understanding of your audience.

Choose your tactic.

Whether it’s reach, frequency or competitive conquesting, you can choose how you want to engage with your audience to reach your desired objective. Discover the most accurate and efficient linear targeting and execution strategies by uncovering what your target audience is watching across linear TV and pinpointing households in your target audience that your competition has reached to capture share of voice.

Activate across channels.

Let us do the work for you to ensure you’re reaching your audience across the most premium TV inventory as well as digital channels and screens. Pair your premium video with display banner ads served across contextual, behavioral and retargeting tactics to reach audiences across the entire consumer journey.

Receive actionable insights.

Understand the value of your investment and take action in real time. Each report we provide helps you determine where your money is going, how it’s performing and what you should do next across any of your desired objectives including reach, frequency, competitive and conversions.

Contact Us

Advertisers deserve better.

At VideoAmp, we combine the strengths of TV and Digital to maximize your linear investment.

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