Solution

TV Maximizer

Description

Optimize your budget and extend linear reach with an advanced, data-driven solution. Leverage enriched datasets and cross-channel activation to generate brand awareness, conversions, drive incremental reach and seize market share while maximizing your campaign’s efficiency.

The value

01

Target

the most relevant advanced audiences at scale with high quality, enriched datasets inclusive of our commingled TV viewership data.

02

Extend

reach and control frequency with access to the most premium inventory sources and cross-channel activation capabilities.

03

Take

action and optimize in real time with reporting insights across channels and screens.

QT

VideoAmp’s TV Maximizer solution has proven essential in allowing our clients to increase incremental reach as an extension of linear TV.

Ashley Cox | Media Supervisor, Local Activation at Dentsu X

How it works

Start with audiences.

Receive expert guidance for onboarding any audience with attributes such as purchase patterns, site visits, demographics, ad exposure, viewership behaviors and more. Access rich first- and third-party audience and attribution data matched to Set-Top Box and Smart TV ACR data for a deeper understanding of your audience.

Choose your tactic.

Whether it’s reach, frequency or competitive conquesting, you can choose how you want to engage with your audience to reach your desired objective. Discover the most accurate and efficient linear targeting and execution strategies by uncovering what your target audience is watching across linear TV and pinpointing households in your target audience that your competition has reached to capture share of voice.

Activate across channels.

Let us do the work for you to ensure you’re reaching your audience across the most premium TV inventory as well as digital channels and screens. Pair your premium video with display banner ads served across contextual, behavioral and retargeting tactics to reach audiences across the entire consumer journey.

Receive actionable insights.

Understand the value of your investment and take action in real time. Each report we provide helps you determine where your money is going, how it’s performing and what you should do next across any of your desired objectives including reach, frequency, competitive and conversions.

Contact Us

Advertisers deserve better.

At VideoAmp, we’ve built enterprise software and data solutions that help you maximize the business impact of your media investments.

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