Plan. Optimize. Revolutionize.

Reach the right people at the ideal frequency across screens. With VideoAmp’s Cross Screen Planner (VXP™), you’ll get unparalleled flexibility as a seamless integration for confident media planning, buying and measurement.

Flip the Script on Cross-platform Planning: Meet VXP™

Introducing the industry’s most effective cross-screen planner. VXP™ integrates census-level, first-party data directly from leading networks and publishers, including Disney, Paramount, Fox and Snap. As a result, you can accurately plan tactical media campaigns and efficiently reach audiences with a single precise data set.

Participating Partners

What Makes VXP™ Different?

Big Data First

Maximize reach for advanced and demographic audiences with seamless currency-grade data that enables cross-screen planning as a strategic investment.

Future-proof Planning

Tap into a patented clean room and industry-leading commingled identity graph with VALID™ to stay ahead of evolving privacy regulations.

First Party Support

Feel confident in your media spend with valuable first-party data and trust from networks and publishers like Disney, Paramount, Fox and Snap.

Integrated Media Strategy Solutions That Change the Game.

Video Plan Optimization

Build media plans in minutes with a seamless API integration and reach your target audiences across screens.

Content Viewership Insights

Develop media strategies based on currency-level data that eliminates silos and represents what audiences are watching.

Reach Extension

Embrace interoperability by engaging digital audiences who weren’t exposed to ads on linear TV.

Frequency Management

Find your optimal frequency and efficiently move key audiences down the funnel to drive reliable outcomes.

Competitive Conquesting

Increase share of voice by reaching qualified audiences who were exposed to your competitors’ ads.

Competitive Whitespace

Gain an edge by reaching valuable audiences who were not exposed to competitors’ ads.

TV Viewership Segments

Customize audiences with high fidelity targeting on the networks, programs and genres they watch.

TV Moments

Amplify your brand’s voice and reduce wasteful spend by reaching target audiences around key tentpole events.

Advanced Audience Optimization

Reach qualified audiences that combine first-party data from networks and publishers that trust VideoAmp viewership data.

Meet Industry Leaders Who Know VXP™ is the Future of Media Planning.

“Census-level data provides the necessary precision required for more accurate planning across linear, streaming and now social video. Given the abundance of inventory generated from the shift to CTV and the importance of social video platforms, it is critical we have a complete view into our video investment opportunities.”

Megan Pagliuca, Chief Product Officer, OMG

Featured Case Studies

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Audience Segmentation. New Currency. A Powerful Partnership Between General Motors, Carat, Paramount & VideoAmp.

Duracell Powers Advertising Efficiencies Across Platforms

Long John Silver’s and Ad Cucina Achieve 10% Efficiency in CPSV, Reaching Local CTV Audiences at Scale

Jaguar Land Rover’s TV and Digital Campaign Goes Above and Beyond with dentsu X

HERSHEY’S Campaign Hits the Sweet Spot with Cord Cutters and Saves $1.5M

UnitedHealthcare Encourages 3.5M+ Incremental Advanced Audiences to “Take Advantage”