Full visibility and tailored insights — that’s our gold standard. Say goodbye to siloed audience measurement and attribution insights when you connect cross-channel marketing to ROI.
Cookie-cutter doesn’t fly around here. Get prescriptive measurement and insights tailored to your business so you can make better media decisions that move you towards your goals faster than you can say “multichannel advertising ROI.”
Capture linear TV, streaming and digital media in a holistic view so you can maximize impact and reach across channels.
Move beyond basic demographics by combining first-party and third-party data into winning audiences you can actually measure.
See exactly what’s working, so you can keep working it. Link advertising directly to actual business outcomes with attribution insights at your fingertips.
TV, Streaming and Digital Publishers have Certified VideoAmp Advanced Measurement
Increase in Total Conversions from Advertiser Campaigns Guaranteed on Advanced Audiences with VideoAmp
Brands have Adopted VideoAmp Advanced Measurement and Currency
Understand precisely who you reached, how many times and where.
Uncover overlap across channels and partners to drive efficiency.
Guarantee linear TV and streaming media campaigns on the audiences that matter most to your business.
Connect your ad campaigns to tangible business outcomes, online or offline.
Find the sweet spot across linear and digital for maximum impact.
Determine which tactics are most efficiently driving reach and conversions.
Discover audiences that are converting most frequently after seeing an ad.
Trace every ad dollar spent to concrete video marketing ROI.
Use insightful analytics to see how competitors reach your target audiences so you can gain an edge.
“We landed on VideoAmp as a key partner to work with on advanced audiences and a lot of that had to do with the scalability of your data, the stability of the data, the diversity of the audiences…we've seen up to 30% CPM efficiencies.”
Maureen Bosetti | Chief Investment Officer | IPG Mediabrands