Platform

Redefining How Media Is Valued, Bought and Sold

The VideoAmp Platform hosts a privacy-compliant suite of capabilities for advertisers, agencies and publishers to optimize the entire path to conversion across linear TV, OTT and digital video.

Platform Capabilities

Data

The foundation of our platform is one of the largest, most accurate TV viewership datasets in the industry, comprised of STB, ACR and scheduled data across 39M households and 63M devices.

Leverage our proprietary commingled TV viewership dataset to perform in-house attribution and segment creation.

Onboard any audience with attributes such as purchase patterns, site visits, demographics and behaviors.

Discover where your target audience is consuming content across the entire linear TV landscape.

Insights

Understand your campaign performance and assess investment value against advanced audiences and outcomes.

Hold your partners and impressions accountable with descriptive analytics of your campaign performance of audience reach and frequency.

Assess your media investment’s contribution to driving website conversions such as visiting a landing page, adding an item to a cart or submitting an online form.

Assess your media investment’s contribution to driving offline conversions such as sales or foot traffic.

Uncover actionable insights to enhance your tune-in strategy and identify audiences most likely to tune-in based on current and historical viewership habits.

Local measurement for local TV buyers, inclusive of MVPDs across several markets and broadcast network affiliates.

Uncover how your campaign contributed to gaming conversions and leverage actionable insights to drive your conversion rate across linear and digital.

Unlock granular performance insights across linear TV, streaming, digital and YouTube to inform cross-channel optimizations.

Build the most efficient and realistic linear TV plans that maximize reach of your target audience.

Uncover household reach and frequency by target audience against selected competitors and compare overall spend for a chosen time frame.

Action

Amplify your investment with cross-channel optimizations to reach your audience at the right frequency, across screens.

Maximize audience reach with workflow automation tools that turn portfolio-level TV plans into successful media executions.

Build and deploy new audiences that are under and over exposed to your advertisements throughout the course of your campaign.

Execute true cross-channel buys across traditionally siloed media channels by activating advanced audiences within premium digital-first environments.