The VideoAmp Platform hosts a privacy-protecting suite of capabilities for ad sellers, agencies and publishers to optimize the entire path to conversion across linear TV, connected TV, streaming video and large digital and social media platforms.
Understand what your audiences are watching and how best to reach them.
Go beyond age and gender and build audiences with attributes such as purchase patterns, site visits, demographics and behaviors.
Discover where your target audience is consuming content across the entire linear TV landscape.
Build the most efficient and realistic linear TV plans that maximize reach of your target audience.
Maximize reach against your target audience with workflow automation tools that turn portfolio-level TV plans into successful media executions.
Amplify your advertising with cross-platform optimizations to reach your audience at the right frequency, across screens.
Optimize to outcomes across channels by aggregating all measurement reports and touchpoints into a single view of performance.
Execute true cross-channel buys across traditionally siloed media channels by activating advanced audiences within premium digital-first environments.
Deploy custom segments within your digital platform of choice that combine first or third party data with TV viewership data.
Bring the power of traditional TV, streaming, and digital data together to holistically measure performance.
Deliver better campaign outcomes by leveraging Audience Measurement to guarantee cross-platform investments on high-value audiences.
Quantify the effectiveness of your advertising spend with attribution and return on ad spend insights.
Increase share of voice by understanding audience reach and frequency across competitors and identifying share-shift opportunities.
Match VideoAmp’s TV viewership data to other datasets at the ID level to obtain a holistic view of the consumer journey and execute custom analyses.