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Ad Measurement Trends H1 2026

VideoAmp Adds Data From SiriusXM & NCM to Audience Planning Tool

Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

TV Networks Embrace Their Aging Audience With A New Mantra: Age Doesn’t Matter

U.S. Joint Industry Committee Grants Certification Ahead of 2025 Upfronts, Provides Transparency on Transactional Readiness of Cross-Platform Solutions

Great American Media Announces Partnership with VideoAmp for Audience Measurement and Currency Solutions

NBCU’S New Approach to Measurement — Everything To Know From Its One24 Tech Conference

What Happens When You Combine Cuebiq Data With VideoAmp?

The Weather Channel Strikes Upfront Deals Entirely on VideoAmp Currency

VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG