VideoAmp Adds Data From SiriusXM & NCM to Audience Planning Tool

VideoAmp has expanded its cross-platform audience planning tool with new data partnerships ahead of Upfront season. The company, announced it will incorporate first-party data from SiriusXM Media and National CineMedia into its cross-platform planning technology.

The deals mark the first time either company’s data will be integrated into a cross-platform media planning solution of this type, allowing advertisers to plan campaigns across streaming, CTV, digital video, audio, and cinema in a unified framework.

The addition of SiriusXM Media gives advertisers access to 170 million monthly listeners across SiriusXM, Pandora, and their streaming and podcast networks, while NCM brings moviegoer data spanning 17,000 screens across 1,300 theaters in 184 U.S. markets.

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