From Eyeballs to Outcomes with VideoAmp’s Josh Hudgins

The ad industry has spent decades using panels and GRPs to approximate what TV viewers actually watched. Josh Hudgins, our Chief Product Officer, breaks down exactly why that model doesn’t hold up in a streaming-first world and what replaces it.

He joined Becky Johnson on Advertising Week’s Modern Marketing and Measurement Podcast podcast to talk through how second-by-second streaming data makes real-time optimization possible, why AI is only as good as the data foundation underneath it, and where the market is heading: buyers and sellers transacting on guaranteed outcomes rather than proxy metrics.

Check out the full podcast below.