Ad Measurement Trends H1 2026

EMARKETER’s Ad Measurement Trends H1 2026 report is out and according to our Chief Product Officer Josh Hudgins, the future of media measurement isn’t about counting eyeballs. It’s about connecting ad exposure to real business outcomes.

As a featured contributor, Josh explains why and how the industry is moving away from optimizing for reach and toward mid- and bottom-of-funnel outcomes. Sales. Conversions. Store visits. Foot traffic.

And AI is what makes that possible at scale. VideoAmp has been creating the essential infrastructure to make this reality, leveraging AI to orchestrate the workflows that connect the data sources sitting between an ad exposure and a business result. What used to be a costly, labor-intensive, manual process is becoming faster, smarter, and more actionable.