Lift Measurement: A Data-Driven Approach with VideoAmp

The VideoAmp platform empowers advertisers to accurately measure the effectiveness of their ad campaigns across channels. Within the platform, advertisers can:

  • Identify incremental conversions that occurred as a result of their ad campaign.
  • Understand which channels and partners contributed to the total lift of their ad campaign.
  • Discover high-value audiences that are converting most frequently.