VideoAmp’s Upfront event signals shift away from tradition

VideoAmp used its 2025 Vampfront event to showcase company updates—and emphasize the importance of making way for a big-data-driven future.

Most notably, VideoAmp struck a multi-year deal with TelevisaUnivision. The deal followed friction between Televisa and Nielsen over a tabulation quirk that benefitted Televisa’s competitor Telemundo, per Variety reporting.

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