Privacy Policy

Our Privacy Commitment

This VideoAmp (the “Company,” “we,” “us”, “our”) Privacy Policy informs consumers (“you” or “your”) on the collection, use, sharing, and selling (collectively referred to as “processing” or “process”) of your personal information in connection with:

  • The operation of an advertising platform on behalf of VideoAmp customers’ and partners’ online and offline marketing activities”, to enable advertisers/brands, advertising agencies, publishers and other customers (“Customers”) to display, deliver, measure, analyze, and optimize the effectiveness of advertising displayed on websites, apps, game consoles and smart TV’s and other internet-connected video display units (“Company Offerings”);
  • Data processing activities associated with our website (“Site”), and
  • Data processing activities associated with our IYKYK mobile app (altogether, the “Site”)

This Privacy Policy also explains your privacy rights in relation to these processing activities.

This Privacy Policy does not apply to first party information collected about you by or on behalf of VideoAmp customers. Those customers are responsible for their own information collection practices, including describing what is collected by what means, and how used and shared.

This Privacy Policy answers the following questions:

If you would like to opt out of targeted advertising (also referred to as interest-based advertising), please see “What Choices Do You Have about the Collection, Use, and Disclosure of Information by VideoAmp?” below. If you are a resident of California or certain other U.S. states, please click here for more information about how we handle your personal information and how to exercise privacy rights that may be available to you.

How Do We Collect and Use Information Through the Company Offerings?

Information We Collect Directly through the Company Offerings

We collect and receive information directly through the Company Offerings when Users interact with websites, apps, and online services operated by, or view targeted ads from, our Customers and business partners, including on publisher sites and devices such as Internet-connected TVs. The types of information that we collect and receive about Users directly through the Company Offerings include:

  • Internet Protocol (IP) host address;
  • Pages viewed;
  • Information about apps used;
  • Browser type;
  • Internet browsing and usage habits;
  • Internet Service Provider;
  • Domain name;
  • Time/date of visit to a website, app, or online service where the Company Offerings are used to deliver ads;
  • Whether the individual has responded to one of our Customers’ ads;
  • The referring URL;
  • Clickstream data;
  • Operating system of the User’s computer or device;
  • Location information, including from exchanges, which may or may not be precise;
  • Platform or operating system device identifiers, such as IDFA for iOS and Advertising ID for Android;
  • Device-specific IDs, such as IDs assigned to Internet-connected TVs or online streaming devices;
  • Features used or activities engaged in within an app or online service; and
  • General location inferred from IP address.

We may collect these types of information about Users on behalf of our Customers, and as part of our Company Offerings, through cookies or pixel tags, when a User visits a website or views an advertisement where the Company Offerings are used, including a website operated by one of our Customers, or advertisement displayed in connection with the Company Offerings. We also may collect such information about Users through application software development kits (SDKs), server-to-server connections with our Customers or business partners, and batch file transfers, as follows:


“Cookies” are small bits of electronic information that a website sends to a visitor’s browser and are stored on the visitor’s hard drive. We may place or recognize a cookie on your device if you visit a website or view an advertisement where the Company Offerings are used. If you are concerned about having cookies on your device, you can set your device’s browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your computer. However, if you choose to block or delete cookies, certain features of the websites you visit may not operate correctly.

Pixel Tags.

“Pixel tags” (also known as “web beacons” or “clear gifs”) are electronic files that usually consist of a single-pixel image and can be embedded in a web page or in an ad or email to transmit information. The Company pixel is designed to capture impression or conversion events across web, app, and OTT environments for video and display creatives. When our customers use our pixel for reach and frequency or attribution reporting, the pixel captures information including identifiers of the User’s viewing device and other personal information.

Application Software Development Kits (SDKs).

An application SDK is a set of code that can be embedded directly within an application on a mobile phone, computer, or other device. We may collect information through an SDK that is embedded in our Customers’ apps that use the Company Offerings.

Server-to-Server Connections.

We may send or receive information from our Customers or business partners through a server-to-server connection. Server-to-server connections allow companies to transfer information directly between each other. In this context, we may send or receive information using a third-party or our own first-party Application Programming Interface “API.”

Batch File Transfers.

We also may use a batch file transfer to send and receive information directly with our Customers or business partners.

Third Parties.

VideoAmp may also receive personal information through the Company Offerings if a third party provides us with such information on behalf of a Customer.

Information We Receive from Data Providers and Licensors.

We receive information about content viewed on internet-connected display units, such as smart TVs, from our third party data providers.

We create commingled data sets from multiple providers to transform source data into our proprietary Company Offering, of “TV Viewership Data”. The information we receive from our third party data providers includes viewing history, such as the identity of the applicable broadcast, cable, or satellite television provider; programming, advertising, and other content viewed by the aggregated group or a specific device (including time, duration, date, channel, and whether the content was viewed live or at a later time); device identifiers of the applicable TV (such as OEID); and general location information such as zip code and location information derived from IP address.

We augment TV Viewership Data with information we license from third-party data providers, which may include information about demographics, general location information, inferred interests, purchases, and information regarding the probability and nature of connections between devices (such as smartphones, tablets, computers, game consoles, and Internet-connected TVs) (together with TV Viewership Data, “Licensed Data”). We may, on behalf of our Customers, combine Licensed Data with the information that we collect about Users directly through the Company Offerings, to enable our analytics and reporting (including measurement and attribution), identity resolution, segment creation and targeted advertising services, described in more detail in the section below. While the collection and use of that information is governed by the privacy policies and legal terms of the third-party data provider that collected it (and is not governed by us) we contractually require each of these providers to collect and provide us this information only in accordance with applicable laws and only with all appropriate consents. We encourage you to review the privacy policies of the third-party websites, mobile applications, TV viewing systems and operating systems, and other online services that you visit.

How We Use Information Collected through the Company Offerings

We use information that we collect and receive about Users through the Company Offerings, in conjunction with our Licensed Data, to provide services to our Customers, analytics and reporting, identity resolution, segment creation, and targeted advertising services. Note, VideoAmp does not itself provide targeted advertising services, but, rather, transfers data to its advertising partners so that platforms can provide targeted advertising services on behalf of VideoAmp’s Customers:

In particular, we use information about Users:

  • To establish connections among related web browsers and devices (such as smartphones, tablets, computers, game consoles, and Internet-connected TVs) for targeted advertising, analytics, and reporting purposes (“Cross-Device Linking”). For example, we may match a User’s browsers or devices if the User’s devices share similar attributes that support an inference that they are used by the same person or household. This means that information about a User’s activity on websites, apps, or online services on the User’s current browser or device may be combined and used with information collected from the User’s other browsers or devices. We may share device identifiers (such as cookie IDs, IDFA for iOS, Advertising ID for Android, and OEID for other online platforms and Internet-connected TVs) with our third-party service providers to help establish such connections;
  • To infer a particular User’s interests based on the User’s online activities over time and across unaffiliated websites, apps, Internet-connected TVs and other online services, including a User’s viewing behavior on Internet-connected TVs. For example, we may use information about content you have viewed (i.e., events, shows, games, movies, commercials), based on your device ID or other persistent identifier, to tailor advertisements to your inferred interests, including in web browsers on your computer or mobile devices or in apps on your mobile devices;
  • To create audience-segments for use by Customers, in order to optimize and deliver interest-based advertising using established device connections and inferred interests, such as to deliver an ad to a User on a site, app, Internet-connected TV, or other online service based on the User’s activities on an unaffiliated website, app, Internet-connected TV, or other online service, either on the User’s current device or on other devices that are linked to a User’s current device. For example, we may use the data obtained from Company Offerings on a Customer’s website to create audience segments for the Customer’s targeted advertising campaign.
  • To provide measurement, attribution, impression, ad delivery and other reporting or analytics services to our Customers, such as logging of page views or the collection of other data about a computer or device for the purpose of delivering ads or providing advertising-related services. For example, our Company Offerings help our Customers by providing a specific advertisement based on a particular type of browser or time of day, statistical reporting in connection with the activity on a website, app, or online service, analytics and analysis, optimization of location of ad placement, ad performance, reach and frequency metrics (e.g., frequency capping), security and fraud prevention, billing, and logging the number and type of ads served on a particular day to a particular website, app, or online service;
  • To engage in operations and system management, including intellectual property protection, compliance, public purposes and consumer safety, authentication, verification, fraud prevention and security, and billing or product or service fulfillment, including improving Customer experience or ensuring a high quality of service; and
  • To engage in market research (such as the analysis of market segmentation or trends, consumer preferences and behaviors, research about consumers, products, or services, or the effectiveness of marketing or advertising) or product development (such as the analysis of the characteristics of a market or group of consumers or the performance of a product, service, or feature, in order to improve existing products or services or to develop new products or services).

How Do We Collect and Use Information Through Our Site?

Information We Collect through Our Site

Through our Site, we directly collect information about website visitors, including representatives of our commercial Customers, that can be used to identify and contact them. Customers need to submit personal information to access certain areas of the Site and the Company Offerings. We collect this information when a Customer:

  • Creates an account on the Site. For example, we require Customers to provide certain information to create their profiles, including the Customer’s name, email address, phone number, and any password that the Customer creates;
  • Provides billing address and credit card or other payment information when registering for certain services that require this type of information;
  • Receives customer or technical support;
  • Submits links to video or other content with respect to the Customer’s use of the Company Offerings; and
  • Uses our services. For example, we will record information about your use of our Site and Company Offerings, including how and where you use our Site and Company Offerings.

We and our third-party service providers also collect information automatically when Customers visit the Site or use the Company Offerings. This information may include the Customer’s browser type and version, the search engine the Customer used to find the Site or Company Offerings, if any, which Company Offerings the Customer uses, and when and how long it uses them. We use this information to monitor and analyze how our Customers use the Site and Company Offerings, to provide customer service, and to maintain and improve the Site and Company Offerings.

We and our third-party service providers may collect such information using cookies and pixel tags, which are described above. Like many websites, we may employ cookies in certain areas of the Site to allow us to provide information to make our Customers’ online experience more convenient. We also may use pixel tags on the Site or in the emails that we send to Customers to determine whether a Customer has opened a particular email or used a particular area of the Site or Company Offerings. In addition, our servers automatically record information that a Customer’s browser sends whenever a Customer visits the Site, including the information listed in the above paragraph.

How We Use Information Collected through Our Site

We use information that we collect through our Site:

  • To fulfill the terms of any agreement a Customer has with us and complete transactions that a Customer initiates;
  • To send administrative messages and other general announcements, to respond to Customer requests to perform an activity in connection with a Customer’s use of any of the Site, or otherwise to contact Customers when necessary;
  • To send promotional emails that will alert Customers of new services, features, or enhancements to the Company Offerings. Although we hope you will find our promotional emails of interest, you may opt out of receiving them by following the “unsubscribe” instructions included at the bottom of each commercial email message;
  • To request feedback and handle customer service questions or issues;
  • To keep track of our Customers’ interactions with us, including but not limited to their activity within the Company Offerings, and to improve our Customers’ user experience and the quality of the Company Offerings;
  • To analyze information in aggregate form or where the data has or will within a reasonable period of time from collection go through a de-identification process involving reasonable steps to ensure that the data cannot reasonably be re-associated or connected to an individual or be connected to or associated with a particular computer or device (“De-Identified Data”). For example, we may use information that we have collected in a manner such that the end-product does not personally identify any Customer. We may alter personal information by either aggregating it with information, including information about other Customers, or by de-identifying the personal information; and
  • For internal purposes such as administering the Site and Company Offerings, improving and customizing the Site and Company Offerings, helping us understand and analyze how the Site and Company Offerings are being used, tracking aggregate usage of the Site and Company Offerings, and creating new products and services or improving existing products or services.
  • To perform analytics on our Site. For example, we use Google Analytics to help collect and analyze certain information for the purposes discussed above. For more information about how Google Analytics collects and processes data, please click here. You may opt out of the use of cookies by Google Analytics here.
  • We may use information collected to reach site visitors elsewhere on the internet with targeted advertising, such as retargeting. To opt out please visit

How Do We Share Information With Third Parties?

Sharing of Information

We may share the information that we collect with third parties under the following circumstances:

  • Service Providers. We may share personal information with service providers who process information on our and our Customers’ behalf. For example, we may partner with other companies to process payments for the Company Offerings, to perform marketing services or other business operations for us. Additionally, we may partner with other companies to process, analyze, and/or store data, provide cloud storage, security and other IT services. While providing services for us, these companies may access Personal Information about our Customers.
  • Customers. We license TV Viewership Data to our customers (e.g., advertisers; agencies; publishers of video content; and their ad tech, marketing, and other vendors, etc.) so they may combine it with their own data sets in order to execute specific use cases that are consistent with the licenses we have with the applicable data providers.       
  • Business Partners. The information we collect from our Customers, including information collected through our Company Offerings, may be shared with our business partners, including advertising partners (such as real-time bidding platforms and ad networks) and other third party advertising companies for the purpose of enabling interest-based advertising or targeted advertising on behalf of our Customers (e.g., web, connected TV, mobile applications, and other digital media services). We may also share TV Viewership Data metrics with our business partners when VideoAmp is acting as a currency provider.
  • Aggregate information. We may also use personal information to provide analysis of our Customers or Users in the aggregate (including in the form of De-Identified Data), which we may disclose to prospective partners, Customers, and other third parties.
  • Video content. We share the links to video content uploaded by our Customers with our publisher network.
  • Protection of rights and other legal purposes. We will use and share your information if we have a good faith belief that (i) access, use, preservation or disclosure of such information is reasonably necessary to satisfy any applicable law, regulation, legal process, such as a court order or subpoena, or a request by law enforcement or governmental authorities, (ii) such action is appropriate to enforce our Terms of Use for the Company Offerings, including any investigation of potential violations thereof, or defend against legal claims, (iii) such action is necessary to detect, prevent, or otherwise address fraud, security or technical issues associated with the Company Offerings, or (iv) such action is appropriate to protect the rights, property or safety of the Company, its employees, Customers, or others.
  • Business transfers. If we become involved in a merger, acquisition or other business transaction involving the sale of some or all of the Company’s assets, information that we collect, including information collected from our Customers through their use of the Site and Company Offerings, could be included in the transferred assets. Should such an event occur, we will use reasonable means to notify our Customers through email and/or a prominent notice on the Site.

Additional Information You Should Know About Third Parties

This Privacy Policy does not cover the information practices of third-party websites linked to the Site or accessible through the Company Offerings. This Privacy Policy also does not cover the data practices of websites that may contain the Company Offerings or other third parties, such as our business partners and data providers. We are not responsible for their collection and use of your information on third party websites or by third parties. Users should instead refer to the privacy policies and statements of those websites or companies for more information about their information collection, use, and disclosure policies.

When you have clicked on a third-party logo or URL displayed on our Site or accessible through the Company Offerings which links you to a different website, our Privacy Policy no longer applies and you must read the privacy policy of the third party to see how your Information will be handled on their website.

What Choices Do You Have about the Collection, Use, and Disclosure of Information by VideoAmp?

Depending on where you live, you may have certain privacy rights available to you in addition to those set out below. Please click here for more information.

User Opt-Out

Users may “opt out” of VideoAmp’s targeted advertising, including the use of information for interest-based advertising and Cross-Device Linking, by following the instructions below for opting out in web browsers, mobile applications, and other online services. Please note the following when opting out:

  • VideoAmp uses a third party service provider to deliver certain data collection functionalities on VideoAmp’s behalf. An opt out that is separate and in addition to the opt out for VideoAmp’s own data collection applies to this third party service provider data collection as further described below.
  • The opt-outs will apply to the specific browser or device from which you opt out, and therefore you will need to opt out separately for each hardware device and web browser software you use and on which you want to be opted out.
  • Opting out of interest-based advertising does not block advertisements from displaying on websites, apps, or online services you visit; opting out will only stop advertisements tailored to your interests.
  • Opting out in web browsers requires a cookie to be placed in your browser so that we know that you have chosen to opt out of this service. This cookie must exist for the entire duration in which you wish to be opted out. Clearing this cookie from your browser or preventing the ability for the cookie to be created will opt you in for interest-based advertising. For a more persistent opt-out, please use the DAA’s “Protect My Choices” tool available at
  • Like many websites, our Site is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, you can visit

Opt out in web browsers

If you would like to opt out in web browsers, please click one or both of the “Opt Out” options below. Note that opting out to one will not opt you out to the other.

VideoAmp adheres to the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising and related guidance. For more information about interest-based advertising in general and how to opt out in web browsers, please visit the DAA opt-out page available at

Opt Out for VideoAmp’s own data collection available at here.

Opt out for VideoAmp’s data collection via the DAA’s opt out tool here. Opt Out in Mobile Applications (will apply to mobile data collection by VideoAmp itself and via its third party service provider)

VideoAmp treats the “Limit Ad Tracking” signals sent from Apple and Android mobile operating systems as an opt-out for that particular device and will not use information collected from that device in mobile applications for interest-based advertising and Cross-Device Linking purposes. To adjust settings on your mobile device, visit:

  • iOS: Settings > Privacy > Advertising > Limit Ad Tracking
  • Android: Settings > Google > Ads > Opt out of interest-based ads

Opt out in other online services

Some of our third-party partners may provide you with additional choices to opt out of targeted advertising. For example, your cable or satellite TV provider or the manufacturer of your Internet-connected TV or online streaming device may allow you to control your advertising preferences through your account settings or the settings on your device. Please review the privacy policies of the third-party services you use for more information.

Customers’ Control of their Personal Information

Customers may update or delete personal information associated with a commercial or user account or modify their account preferences for the Company Offerings by accessing the account interface provided through the Company Offerings. Please note that when Customers delete their accounts, we may retain account information for a reasonable period of time afterward for the purpose of internal account management and fraud prevention activities.

If you would like to opt out of receiving promotional emails from VideoAmp, please follow the “unsubscribe” instructions included at the bottom of each commercial email message.

What Security Measures Do We Take to Safeguard the Information That We Collect?

The Company uses commercially reasonable physical, electronic, and administrative security measures that are designed to protect the security, integrity, and privacy of information that we collect. However, no server, computer or communications network or system, or data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect information about Customers and Users, we cannot ensure or warrant the security of any information transmitted to us or through the use of the Site or any of the Company Offerings. You acknowledge and agree that you provide such information and engage in such transmissions at your own risk. Once we receive a transmission from you, we will endeavor to maintain its security on our systems.

What Other Important Information Should You Know?

Retention of Information

We retain information as long as we have an ongoing legitimate business need to do so, such as to provide the Company Offerings to our Customers.

Children’s Privacy

We do not knowingly collect personal information from children under 13, or allow them to create an account for the Company Offerings. If we become aware that we have unknowingly collected information from a child under 13 through the Site, we will make commercially reasonable efforts to delete such information from our systems.

Notification of Changes

This Privacy Policy may change from time to time and we will post all changes on the Site. The Last Modified date posted below indicates the effective date of the most recent revision of this Privacy Policy. If we make material changes to the way we use information we collect, we will use commercially reasonable efforts to notify you and will take additional steps as required by applicable law. We encourage you to review this Privacy Policy periodically.

Questions? Contact Us

If you have any questions about our privacy practices or this Privacy Policy, please contact us at:

VideoAmp, Inc.
Attn: Legal Dept.
12121 Bluff Creek Drive Suite 150
Los Angeles, CA 90094

You can also send us an email at

Methods of Exercising Your Rights

You may submit requests to exercise your rights via any of the following methods: