TVision Launches Person-Based Advanced Audience Projections
With TVision’s launch of person-based advanced audience projections, VideoAmp is now able to further enhance its commingled TV dataset with information about the actual humans in front of the screen.
As our EVP of TV Strategy & Currency, Jonathan Steuer, commented: “TV delivery data alone — whether it be from video, audio ACR or set-top box data — does not provide an accurate picture of TV exposure. That’s why we’ve committed to a commingling methodology that combines STB and ACR data across 28M households, creating an enriched and deduplicated TV dataset. TVision’s panel enables VideoAmp to enhance that dataset with information about the actual humans in front of the TV. We can then accurately model person-level exposure, including co-viewing, to create a cross-media currency-grade TV and OTT dataset, at scale.”
Source: Broadcasting + Cable