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Case study

Cover image for Kleenex Campaign Remedies Media Waste With Incremental Reach

Kleenex Campaign Remedies Media Waste With Incremental Reach

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More than a quarter of Vampers play at least one instrument.
Slightly over half of our company is made up of new Vampers joining a year ago!
We like to travel: half of Vampers have traveled to 9-12 countries.
We are pet lovers: nearly 60% of Vampers own at least one pet.
58% of Vampers are busy practicing a sport.
We have some especially talented Vampers in the areas of: 19th century chemical photography, champion knitter, knife forging and lithography.
Top 3 sports played by Vampers: Soccer, Baseball and Tennis.
34% of Vampers participate in our Wellness programs up to 3 times a week.
Swimming amongst legends: 2 nationally ranked swim champions work at VideoAmp.
Pickle Ball is the sport most Vampers chose when asked what VideoAmp’s official sport should be.
8% of Vampers are one-person band and can play 4 or more instruments!
A brave 5% of Vampers are running their own small zoo with 5+ pets at home!
We are busy collecting passport stamps! Almost 10% of Vampers have traveled to 24+ countries.
Swimming with sharks is the most popular activity amongst our thrill-seeking Vampers.
33% of Vampers are AdTech pros having worked in the space for over 8 years.
VideoAmp hiking enthusiasts have summited: Mount Whitney, Half Dome and the Teton Range.
60% of Vamper parents are raising 2-5 future Vampers!
Nearly half of Vampers participate in our Wellness programs at least once a week.
Over 90% of Vampers said that their coworkers were the best thing about working at VideoAmp.
7% of Vampers enjoy the VideoAmp wellness program offerings 5 or more times a week!
23% of Vampers play 2 instruments.
Nearly a quarter of Vampers are actively serving a charity.
The most popular items growing in our Vamper’s gardens right now are: artichoke, mint, peppers, squash, radish, garlic, tomatoes, dill and basil.
Responses based on 160 Vampers who took this Fun Facts survey.