US Privacy Notice

Additional Disclosures for Individuals in Certain US States

This notice contains additional information for residents of certain US states that have their own data privacy laws and regulations, including the California Consumer Privacy Act (“CCPA”). This notice should be read in conjunction with our Privacy Policy.

Personal Information We Collect, Use and Disclose

As described in more detail in our Privacy Policy, to provide our services and the Company Offerings, we utilize (i) personal information collected directly by the Company Offerings (“Collected Data”), (ii) personal information provided to us by or on behalf of our Customers (“Customer Data”), (iii) personal information that we license from third parties (“Licensed Data”), and (iv) audience segments created by or on behalf of our Customers from Licensed Data (“Segment Data”). We also collect information through our Site, including information about website visitors and contact information about existing and potential Customers (“Site Data”).

The table below describes the categories of personal information that we collect (and have collected during the last 12 months), the categories of sources, and business or commercial purposes that we use such personal information. For additional information regarding the specific purposes for which we collect and disclose your information, and our retention of personal information, please see the relevant sections of our Privacy Policy.

Categories of Personal InformationCategories of SourcesBusiness/Commercial Purposes
Identifiers (such as a unique personal identifier, an online identifier (e.g., a device ID or a mobile advertising ID, media identifiers), or an internet protocol address)Collected Data: we collect such information directly from consumers in connection with the Company Offerings, including through our pixel which Customers may place on their websites or platforms, and other integrations.

Customer Data: we receive such information directly from our Customers.

Licensed Data: we receive such information from data licensors (who may be considered “data brokers” under California law).

Segment Data: identifiers are included within such data, which is created by or on behalf of our Customers from Licensed Data (which we receive from data licensors and, if directed by Customers, from Collected Data and/or Customer Data.

Site Data: we collect such information automatically directly from individuals when they visit the Site or otherwise interact with us.
We use such information to provide our services and Company Offerings, including to provide analytics, Cross-Device Linking, ad delivery, measurement, planning, identity solutions, and reporting services to our Customers. For example, we analyze information collected about Users to evaluate the probability and nature of connections between devices and Identifiers, for the purpose of providing our Customers and Business Partners with associations between device identifiers, for use in ad measurement, marketing, analytics, research, and in some instances, ad tailoring (described further in our Privacy Policy as “Cross-Device Linking”), and to infer a particular User’s interests based on their online activities over time.

For internal purposes, including to monitor and analyze how our Customers use the Site and Company Offerings, to perform analytics on our Site, to provide customer service, and to maintain and improve our products and services, including the Site and Company Offerings

For marketing purposes, such as sending promotional emails that will alert Customers of new services, features, or enhancements to the Company Offerings.

For communication purposes, such as to send administrative messages and other general announcements, to respond to Customer requests to perform an activity in connection with a Customer’s use of any of the Site, or otherwise to contact Customers when necessary.

For VideoAmp’s legal, compliance and security-related purposes.
Characteristics of protected classifications under California or federal law (such as gender, ethnicity, and age)Licensed Data: we receive demographic information from data licensors such as gender, ethnicity and age, but not tied to identifying information that directly identifies a specific consumer

Segment Data: such personal information is included within such data (which is created by or on behalf of our Customers from Licensed Data)
Commercial information (such as payment and billing information from our Customers, records of the products Users purchased)Collected Data: we collect such information directly from consumers in connection with the Company Offerings, including through our pixel which Customers may place on their websites or platforms.

Customer Data: we receive such information directly from our Customers.

Licensed Data: we receive such information from data licensors

Segment Data: commercial information is included within such data (which is created by or on behalf of our Customers from Licensed Data and, if directed by Customers, from Collected Data and/or Customer Data)
Internet or other electronic network activity information (such as browsing history, search history, information regarding interactions with our Website and our advertising (including advertisements clicked or viewed), and viewing behavior and other data on devices (including Internet-connected TVs, game consoles, smart phones and other online services))Collected Data: we collect such information directly from consumers in connection with the Company Offerings, including through our pixel which Customers may place on their websites or platforms, and other integrations.

Customer Data: we receive such information directly from our Customers.

Licensed Data: we receive such information from data licensors.

Segment Data: Internet or other electronic network activity information is included within such data (which is created by or on behalf of our Customers from Licensed Data and, if directed by Customers, from Collected Data and/or Customer Data).

Site Data: we collect such information automatically directly from individuals when they visit the Site.
Geolocation data (such as city, state or zip code)Collected Data: we collect such information directly from consumers in connection with the Company Offerings, including through our pixel which Customers may place on their websites or platforms.

Customer Data: we receive such information directly from our Customers.

Licensed Data: we receive such information from data licensors.

Segment Data: geolocation data is included within such data (which is created by or on behalf of our Customers from Licensed Data and, if directed by Customers, from Collected Data and/or Customer Data).

Site Data: we collect such information automatically directly from individuals when they visit the Site.
Inferences (drawn from any of the other categories of personal information of the information to create a profile about a consumer reflecting, for example, a consumer’s product preferences)Collected Data: we collect such information directly from consumers in connection with the Company Offerings, including through our pixel which Customers may place on their websites or platforms.

Customer Data: we receive such information directly from our Customers.

Licensed Data: we receive such information from data licensors.

Segment Data: inferences are included within such data (which is created by or on behalf of our Customers from Licensed Data and, if directed by Customers, from Collected Data and/or Customer Data).
Sensitive Personal Information (such as consumer’s racial or ethnic origin and account login in combination with any required password or credentials allowing access to the Company Offerings)Site Data: we collect account credentials from directly from individuals for access to their VideoAmp account and Company Offerings.

Licensed Data: we receive other sensitive personal information from data licensors.
To provide access to the Company Offerings.

To provide our services and Company Offerings, including to provide analytics, Cross-Device Linking, ad delivery, measurement, planning, and reporting services to our Customers.

For VideoAmp’s legal, compliance and security-related purposes

We may also receive de-identified information, or take steps to de-identify personal information that we have collected. We do not to attempt to reidentify de-identified information that we derive from personal information, except for purposes or to the extent permitted by applicable law.

Disclosure of Personal Information

We disclose each of the above categories of personal information (as defined in the CCPA) with, and as directed by, our Customers (and, in the case of agency Customers, their respective customers’) and Business Partners pursuant to written agreements, who include digital marketers, ad agencies, web publishers, connected TV providers, demand side platforms, data management platforms, supply-side platforms, and social media networks. Given the broad definition of “sale” and “share” / “shared” under the CCPA, our disclosure of such personal information on behalf of our Customers or Business Partners may be considered a sale or share under the CCPA. We do not have actual knowledge that we have sold or shared the personal information of California consumers under the age of 16.

In addition, as described further in our Privacy Policy, in the past 12 months we have also disclosed each of the above categories of personal information for a “business purpose” to our service providers as necessary to perform services on our behalf, such as hosting service providers, data analytics providers, advertising and marketing service providers, technology consultants, and consumer information verification providers.

Consumer Privacy Rights

Depending on where you reside and subject to certain exceptions, you may have certain rights regarding our processing of your personal information under applicable U.S. state privacy laws. However, these rights are not absolute and may only apply in certain circumstances. For example, when we process information as a service provider, you need to contact whichever company that is the “business” or “controller” for your information to exercise your rights with respect to that information.

  • Right to Know / Access. You may have the right to request the categories of personal information we collect, the categories of sources from which we collect it, the purposes for which we process it, the categories of third parties to whom we disclose it, and the specific pieces of personal Information that we have collected about you.
  • Right to Correct. You may have the right to request that we correct inaccurate personal information maintained about you.
  • Right to Correct. You may have the right to request that we correct inaccurate personal information maintained about you.
  • Right to Delete. You may have the right to request that we delete the personal information that we have collected about you.
  • Right to Opt-Out of Sale / Sharing / Targeted Advertising. You may have the right to opt out of the “sale”, “sharing” or processing of your personal information for targeted advertising.
  • Right to Limit Use or Disclosure of Sensitive Personal Information. You may have the right to request that we limit the use and disclosure of the sensitive personal information maintained about you.

Exercising Your Rights

You may submit requests to exercise your privacy rights under the applicable laws via any of the following methods:

We will not discriminate against you for exercising any of the rights described above.

We will respond to your request consistent with applicable law, including the laws of the state in which you reside. For certain rights, we may need to collect information from you to verify your identity before providing a substantive response to the request, such as your email address or a copy of your government ID. Depending on your location, you may designate, in writing or through a power of attorney document, an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. Depending on your location, you may have the right to appeal our decision regarding a request related to these rights by contacting us using the information provided above.

VideoAmp will maintain records of consumer requests made pursuant to applicable privacy laws and how we responded to those requests in accordance with such laws.

CCPA Metrics for Calendar Year 2022

For information on the CCPA requests VideoAmp received, complied with, or denied for the previous calendar year, please see below.Pursuant to § 7102 of the CCPA Regulations the following metrics have been compiled:

Requests to Know:

ReceivedCompliedDeniedAverage Response Time
6066.6

Requests to Delete:

ReceivedCompliedDeniedAverage Response Time
110118.6

Requests to opt-out:

ReceivedCompliedDeniedAverage Response Time
9908

Contact

If you have any questions or concerns about our privacy policies or practices, please email us at CCPAPrivacy@VideoAmp.com.

Our corporate headquarters are located at:
12121 Bluff Creek Drive Suite 150 Los Angeles, CA 90094

Last Modified: January 30, 2024