Solution

For Brands

Get the cross-platform insights you’ve been searching for to make smarter decisions about advertising that drive better ROI. Because reaching the right audience shouldn’t be rocket science.

The Brand with a Plan

Our measurement and optimization solutions helps brands answer 3 core questions: Where did your money go? How did it perform? What should you do next?

Platform Capabilities

Purpose-Built for Brands

Media Optimization

  • Optimize to outcomes across channels by aggregating all measurement reports and touchpoints into a single view of performance.
  • Achieve superior outcomes with granular plan recommendations powered by predictive algorithms.
  • Monitor cross-channel performance in real-time against the forecasted plan to enable optimizations throughout the campaign life cycle.

Targeting Audiences

  • Deploy custom segments within your digital platform of choice that combine first or third-party data with TV viewership data.
  • Optimize impressions across screens by extending reach of target audiences within the optimal frequency to convert.
  • Transform insights into action throughout the campaign by activating segments based on campaign or competitive ad exposure.

Audience Measurement

  • Unify traditional TV, streaming, and digital data to holistically measure and optimize media performance with prescriptive insights.
  • Assess and identify share-shift opportunities to maximize audience reach at the optimal frequency across channels.
  • Deliver better campaign outcomes by leveraging Audience Measurement to guarantee cross-platform investments on high-value audiences.

Outcome Measurement

  • Capture the true impact of every ad your audience views to inform in-flight or pre-campaign optimizations.
  • Quantify the effectiveness of your advertising spend with attribution and return on ad spend insights.
  • Discover high-value audiences that convert most frequently as a result of ad exposure and attribute conversion credit to each touchpoint along the consumer journey.

Competitive Insights

  • Increase share of voice by understanding which competitors are most effectively reaching target audiences and identify share-shift opportunities.
  • Shift tactics by understanding competitor spend, reach and impression delivery against target audiences.
  • Identify whitespace opportunities to stay ahead of the competition and win market share.

Guaranteed Audience Delivery

  • Only pay to reach your most valuable audiences across linear TV and streaming channels.
  • Validate publisher delivery of advanced or demo audiences leveraging VideoAmp’s currency-grade measurement.
  • Assess audience delivery across publishers to get a clear view of performance.

Learn more

How it works

Plan

Craft cross-publisher video plans to efficiently reach target audiences across linear TV and streaming.

Measure

Evaluate effectiveness of campaigns in reaching target audiences and driving any business outcome.

Optimize

Reach more of your prospective customers at the right frequency across platforms.

The greatest value VideoAmp provides are the insights and recommendations they share with us; they are easily digestible and immediately actionable for our team to make regular optimizations and improve performance.

Pablo Rayo

Media Director at Mediacom for Duracell

Pablo Rayo | Media Director at Mediacom for Duracell

Case study

Currency, Featured

Audience Segmentation. New Currency. A Powerful Partnership Between General Motors, Carat, Paramount & VideoAmp.

See the outcome

Featured Resources

WhitepaperThe Advertiser’s Guide to Cutting Waste and Driving Sales

Press ReleasesVideoAmp introduces VALID, the Big Data and Technology Engine Powering their Advanced Currency Adoption and Growth in Media Measurement

Press ReleasesDisney Advertising Accelerates Cross-Screen Measurement Through First-Of-Its-Kind Clean Room Integration With VideoAmp

Contact Us

Advertisers deserve better.

At VideoAmp, we combine best-in-class data and technology to maximize your advertising investment.