Aug 23 2023
Panel Presentations, Cannes 2023 - 26 MINS

Unprecedented Precision Leveraging Retail Data & Clean Rooms

 

Kicking off the VideoAmp Summit at Cannes with a lively discussion about utilizing retail data to drive innovation. Ross McCray speaks with industry leaders about how brands can leverage retail data to inform video planning and measurement. Hear from:

  • Shyam Venugopal, PepsiCo
  • Megan Pagliuca, OMG
  • Kristi Argyilan, Albertsons Media Collective
  • Andrea Zapata, Warner Bros. Discovery