Measuring Live Events: How Do We Get It Right?

It’s no secret that live events and sports are flagship viewing opportunities for live and streaming TV. Accurately measuring the massive audience reach these airings garner should be a basic requirement for anyone invested in the matter. Hear strategies from industry experts on how to get measurement right:

• Dana McGraw, Disney
• Brian West, NBCU
• Mainak Mazumdar, Fox
• Brian Lin, TelevisaUnivision