“All Bets are Off,” VideoAmp’s Kelly Metz talks OTT and scatter market
We’ve certainly reached an inflection point. OTT adoption has accelerated and it looks like TV advertising will only continue to get harder to navigate. Forecasting for traditional television will have close to no accuracy this fall given the change in viewership behavior and programming challenges. The good news is there will be a huge opportunity in the scatter market for the savvy buyer. See how our VP of Product Marketing, Kelly Metz, thinks teams can still come out on top this fall.
Source: Broadcasting + Cable