Jan 22 2018
Design
Team Brand vs. Team Agency (Infographic)
![Featured image for Team Brand vs. Team Agency (Infographic)](https://videoamp.com/wp-content/uploads/2020/03/5cbde61b308e38058f669f49_iStock-155260166.jpg)
There is a dramatic divide between cross-screen planning, where brands lead, vs. execution, where agencies are driving down the field! Our infographic below highlights the tension:
![](https://videoamp.com/wp-content/uploads/2020/03/5c75aa99f871ef5ceba8979f_13bul_peQUKqCeLH7Y-xeTg.png)
Despite disparities in opinions regarding challenges, benefits, planning and execution — both brands and agencies ultimately recognize the need for a future where all TV and video is planned and executed upon together.