Solution

For Publishers

Generate more advertising revenue while creating a better experience for consumers. Which simply means your viewers won’t see the same deodorant ad ten times in a row.

Content is King

Our currency-grade measurement helps publishers maximize inventory yield and optimize content strategies for better performance.

Platform Capabilities

Purpose-Built for Publishers

Cross-Platform Planning

  • Forecast delivery of your linear TV and streaming inventory to create the optimal Upfront and Scatter plans for advertisers.
  • Craft compelling sales packages by showcasing the incremental reach your streaming properties deliver to linear TV.
  • Demonstrate how your cross-platform portfolio reaches high-value and diverse audiences for advertisers.

Content Measurement

  • Assess you and your competitors’ content performance within a flexible and always-on dashboard.
  • Enhance programming schedules based on actualized national viewership trends across key demos.
  • Increase advertising revenue by leveraging content viewership insights to craft compelling sales packages.

Guaranteed Audience Delivery

  • Guarantee delivery holistically across your linear TV and streaming portfolio.
  • Validate delivery of guaranteed audiences leveraging our currency-grade big dataset. 
  • Accurately represent the value of your content in reaching diverse and advanced audiences.

Audience Measurement

  • Bring traditional TV and streaming data together to assess content and ad performance across high-value audiences.
  • Identify cross-platform optimization opportunities to maximize audience reach at the optimal frequency for advertisers.
  • Optimize your programming strategy by evaluating content consumption and viewership trends across the TV landscape.

Outcome Measurement

  • Quantify the effectiveness of your cross-platform portfolio in driving business outcomes for advertisers.
  • Receive prescriptive conversion insights to inform ad sales and campaign optimization strategies.
  • Demonstrate the value of your inventory by attributing conversions to advertising campaigns.

Targeting Audiences

  • Deploy custom segments that combine first or third party data with TV viewership data across owned properties.
  • Deliver incremental reach to linear TV by targeting unexposed audiences within streaming environments.
  • Optimize impressions throughout the campaign by activating advanced or demo audiences within the optimal frequency to convert.

Learn more

How it works

Integrate

Integrate the highest quality data and technology into your planning and measurement workflows.

Enhance

Enhance content and ad sales strategies to increase yield and reach high-value audiences.

Guarantee

Guarantee campaigns across demo or advanced audiences with precise cross-platform measurement.

By leveraging consistency in data and audience, from planning to activation to measurement, we have shown the positive impact to advertisers realized by leaning into innovation. While these results are an exciting first proof point of the rationale to move beyond testing and into activation, we’re even more excited about the bevy of future results that will come from the acceleration in new currency adoption we’ve observed.

Travis Scoles

SVP, Advanced Advertising at Paramount

Travis Scoles | SVP, Advanced Advertising at Paramount

Case study

Currency, Featured

Audience Segmentation. New Currency. A Powerful Partnership Between General Motors, Carat, Paramount & VideoAmp.

See the outcome

Featured Resources

Press ReleasesVideoAmp introduces VALID, the Big Data and Technology Engine Powering their Advanced Currency Adoption and Growth in Media Measurement

Media CoverageThe Weather Channel Strikes Upfront Deals Entirely on VideoAmp Currency

Press Releasesdentsu and VideoAmp Announce Industry-First Activation, Guaranteeing Advanced Audience Buys Across Seven Major Media Publishers

Contact Us

Publishers deserve better.

At VideoAmp, we combine best-in-class big data and technology to increase the value of your ad inventory and content.