VideoAmp Has Acquired IronGrid Data Services!

Today, VideoAmp is happy to announce the acquisition of IronGrid Data Services, Inc. and the launch of a new Data & Emerging Products Division.

Our shared mission it to power the convergence of the linear TV and digital video marketing ecosystems with measurement, planning, and audience solutions that dramatically improve the efficacy and efficiency of media investment.

In addition to the measurement, planning, and activation platforms we’re already known for, we now offer:

– Set-Top Box and Automated Content Recognition data processing
– Custom audience segments for planning, targeting, and measurement
– Aggregated TV viewership data

You can read more about this exciting acquisition and new division here.