Aug 23 2023
Panel Presentations, Cannes 2023 - 26 MINS
Unprecedented Precision Leveraging Retail Data & Clean Rooms
Kicking off the VideoAmp Summit at Cannes with a lively discussion about utilizing retail data to drive innovation. Ross McCray speaks with industry leaders about how brands can leverage retail data to inform video planning and measurement. Hear from:
- Shyam Venugopal, PepsiCo
- Megan Pagliuca, OMG
- Kristi Argyilan, Albertsons Media Collective
- Andrea Zapata, Warner Bros. Discovery