Aug 23 2023
Panel Presentations, Cannes 2023 - 21 MINS

Cut Waste, Not Dollars: How Automation Makes Media Work Smarter

 

Innovation in optimization tools enable advertisers to marry what they know now to what they can forecast in the future. Learn how automation enables advertisers to eliminate waste from:

  • Brad Feinberg, Molson Coors
  • Nishat Mehta, Circana
  • Michelle Nagelberg, Mindshare