Mar 28 2024
Events, VAMPFRONT 2024 - 4 MINS
Client Spotlight: PepsiCo Beverages North America
VideoAmp CMO Jenny Wall discusses the importance of driving ROI for brands with Katie Haniffy, Head of Media Strategy + Investment | PepsiCo Beverages North America
“We’ve started converting most of our campaigns over to advanced planning and with the help of VideoAmp, we actually are seeing for our first quarter campaigns a significant impact in reach, up 20%, and decreased CPMs, 10%. "
Katie Haniffy
Head of Media Strategy + Investment
Katie Haniffy | Head of Media Strategy + Investment | PepsiCo Beverages North America
