The First-Party Deep Dive

First-party data promises precision, but only when it can be planned across channels in a unified way. From audio to cinema to streaming and digital, each panelist brings a distinct vantage point on what it takes to make first-party data truly actionable and how cross-channel planning unlocks incremental reach, smarter investment, and measurable outcomes for brands.

• Sherene Hilal, SVP, Chief Ads Product Officer at SiriusXM Media
• Youssef Ben-Youssef, Head of Ads Business Development, Programmatic, and Privacy at Samsung Ads
• Emily Anthony, EVP, Head of Planning at iProspect
• Mike Rosen, CRO, National CineMedia
• Danielle Zazula, SVP, Digital Sales and Strategic Partnerships, VideoAmp (Moderator)