5 MINS
Mar 28 2024

Client Spotlight: IPG Mediabrands

 

VideoAmp SVP of Revenue, Bryan Goski discusses Advanced Currency adoption with Maureen Bosetti, Chief Investment Officer | IPG Mediabrands

“We landed on VideoAmp as a key partner to work with on advanced audiences and a lot of that had to do with the scalability of your data, the stability of the data, the diversity of the audiences…we've seen up to 30% CPM efficiencies.”

Maureen Bosetti

Chief Investment Officer | IPG Mediabrands