Mar 28 2024
Events, VAMPFRONT 2024 - 5 MINS
Client Spotlight: IPG Mediabrands
VideoAmp SVP of Revenue, Bryan Goski discusses Advanced Currency adoption with Maureen Bosetti, Chief Investment Officer | IPG Mediabrands
“We landed on VideoAmp as a key partner to work with on advanced audiences and a lot of that had to do with the scalability of your data, the stability of the data, the diversity of the audiences…we've seen up to 30% CPM efficiencies.”
Maureen Bosetti
Chief Investment Officer
Maureen Bosetti | Chief Investment Officer | IPG Mediabrands