Mar 28 2024
Events, VAMPFRONT 2024 - 5 MINS

Client Spotlight: IPG Mediabrands

 

VideoAmp SVP of Revenue, Bryan Goski discusses Advanced Currency adoption with Maureen Bosetti, Chief Investment Officer | IPG Mediabrands

“We landed on VideoAmp as a key partner to work with on advanced audiences and a lot of that had to do with the scalability of your data, the stability of the data, the diversity of the audiences…we've seen up to 30% CPM efficiencies.”

Maureen Bosetti

Chief Investment Officer

Maureen Bosetti | Chief Investment Officer | IPG Mediabrands

Webinar | September 24, 12:30 pm ET

VideoAmp Product Showcase: VXM

Smarter Insights, Bigger Impact: Discover VXM–the audience-first, cross-media measurement tool that unifies data and powers strategy.

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