Welcome to the Multicurrency World

Media Cartographer Evan Shapiro moderates this discussion, navigating the brave new world of television advertising with multiple currencies now competing to give advertisers the best and most accurate measurement of their media campaigns across CTV. What advantages do agencies, brands, and platforms get from the power of choice? How did the JIC decide which new currencies to certify? How will this multifaceted new environment change the way we advertise?

(Right to left)

Moderator: Evan Shapiro – Media Universe Cartographer, ESHAP

Panelists:

Lisa Giacosa – Chief Investment Officer, Spark Foundry

Aaron Lilly – SVP, Client Success, VideoAmp

Sarah Warner Harms – VP Ads + Marketing, Roku

Travis Scoles – SVP Advanced Advertising, Paramount