Warner Bros. Discovery: A Cross Platform Case Study

Join us for an insightful discussion featuring VideoAmp, Warner Bros. Discovery, OMG and Snowflake as we explore a real-world example of WBD integrating VideoAmp data to power converged audience planning across their portfolio. This conversation will explore the strategic business decisions and operational process behind this industry-leading integration and the significant impact it will bring to WBD’s business and to their partners and advertisers. This session will provide valuable insights into the strategies, technologies and datasets needed to power a true cross-platform data-driven video solution to meet the needs of a modern advertising ecosystem.

(Right to Left)

Moderator: Bryan Goski – SVP Revenue, VideoAmp

Panelists:

David Porter  – Head of Ad Sales Research, Data+ Insights, Warner Bros. Discovery 

Seb Hernoux – Chief Client Solutions Officer (US), Annalect

Bill Stratton  – Global Head of Media, Advertising & Entertainment, Snowflake