Underrepresented: She Scores

Despite the undeniable surge in popularity and interest in women’s sports, there remains a significant gap in corporate investment, advertising spend, and measurement representation in the category. This conversation aims to dissect the root causes of this disparity, have a deep discussion around gender bias, and foster meaningful dialogue around strategies for addressing the imbalance in resources allocated to women’s sports compared to their male counterparts. We’ll hear a variety of perspectives across brands, agencies, publishers and athletes within the sports community.

(Left to Right)

Moderator: Jenny Wall – CMO, VideoAmp

Panelists:

Angela Ruggiero – 4x Olympian/Gold Medalist, Co-Founder Sports Innovation Lab

Sherry Pitkofsky – VP, Brand Strategy + Marketing, Scripps

Maya Herm – Director Customer Success – EMEA, Relo Metrics, Founder Women’s Football Collab