Hearts in Carts

Join us for an insightful discussion tackling the biggest challenges faced by CPG companies in today’s complex media landscape. As brands face increasingly fragmented audiences and mounting pressure to demonstrate ROI, we’ll delve into a real-world example showcasing a brand’s successful strategy leveraging advanced currency and measurement techniques to drive better business outcomes. This panel will offer practical insights and strategies that help CPG advertisers navigate these complexities and achieve measurable success.

(Right to Left)

Moderator: Gina Ive (Senior Director, Business Development, Moderator)

Panelists:

Amruta Gupta (Vice President and Group Lead, Data Distribution and Advanced TV, Circana)

Peter Nummerdor (Vice President, Product at VideoAmp)