Get Niche Quick

In today’s media landscape, the concept of audience segmentation has evolved far beyond traditional demographic categories. The proliferation of niche interests, online communities, and personalized content consumption has given rise to a complex ecosystem of advanced audiences and micro communities.This panel discussion explores the multifaceted nature of modern audiences and the implications for advertising strategies. Who are some of these dynamic cohorts? What are they watching? How can advertisers reach them? What are they buying? Hear from powerhouse digital and social brands that are emblematic of the power of community on how to effectively harness their valuable audiences.

(Right to Left)

Moderator:

Danielle Zazula – Senior Director, Client Development, VideoAmp

Panelists:

Liz Rutgersson – CEO, iProspect North America

Logan Kingman – Director of Business Development & Strategic Partnerships, LinkedIn

Lorry Destainville – Global Head of Product Partnerships, TikTok

Ryan Brendle – Global Head of Marketing Science, Reddit