Media Measurement & Identity Resolution? That’s VALID™.
Reach your target audience across linear TV, streaming and digital. Get clearer results with VideoAmp Linked Identity + Data — and see VALID™ privacy-first media measurement in action.
Begin with Better Data. End with the Best Results.
Viewer fragmentation and increasing privacy regulations make ad measurement more complex than ever. VALIDTM, our Big Data and Technology engine, offers unmatched privacy-first media measurement and identity resolution for a clearer path forward..
What you’ll get with VALID™:
TV viewership data
Understand which audiences you reached, how many times and where.
Identity graph
Get a single view of your most valuable audiences and screens.
Patented Clean Room
Connect online and offline datasets without exposing sensitive information.
Get the Highest Quality Dataset at Scale.
With VALID™, there’s never been a more reliable way to represent your audiences. VideoAmp is leading the industry with a rigorous commingling methodology that brings Set-Top-Box (STB) and Smart TV data together.
40M
HOUSEHOLDS
65M
DEVICES
VALID™ TV viewership data is:
Accurate
We correct for biases and gaps in coverage often seen in a single source, delivering precise measurement across traditional broadcast and streaming viewership.
RELIABLE
We capture viewership data at granular levels, giving you the full story you need to get credit for every impression.
REPRESENTATIVE
Our dataset offers a holistic view of hard-to-reach advanced audiences wherever they are watching.
Overcome Media’s Identity Crisis.
Paying to target specific audiences means you should actually be able to reach them.
With our proprietary Commingled Identity Graph, you can tap into precision targeting and advanced media measurement so you can directly reach and measure your intended audiences.
The VALID™ identity graph is:
PRECISE
Unlock targeting and measurement accuracy at scale with best-in-class identity assets from high-quality consumer data providers.
UNIFIED
Say goodbye to diluted audience data with our Identity Graph, an enduring source of truth throughout the consumer journey.
EFFECTIVE
Feel confident that you’re reaching the right audiences across platforms — and reducing waste at the same time.
Privacy, Please.
Practicing safe measurement is crucial in the ever-changing landscape of advertising. With our patented clean room technology, you can rest assured that your data relies on privacy-first media measurement every time.
The VALID™ patented clean room is:
SECURE
Receive measurement based on high-quality advertiser and publisher datasets that don’t compromise privacy.
COLLABORATIVE
We partner with leading publishers to deliver cross-platform audience and attribution measurement via our clean room.
FUTURE-PROOFED
Our clean room is purpose-built to withstand the phaseout of legacy identifiers. And that’s the way the cookie crumbles.
VALID™ for Every Type of Advertiser.
Whether you’re an agency, brand or publisher, VALID™ gives you the datasets you need to turn complexity into KPIs.
VALID™ works for:
Agencies
Holistically measure and optimize campaigns to reach the exact audience segments that your clients want.
Brands
Reach your most valuable audiences where they actually are and get a clear view of your performance every time.
Publishers
Identify cross-platform optimization opportunities to reach advertisers’ target audiences most efficiently.
Put our data to the test. Let's talk