Solution

For Agencies

Deploy media budgets more efficiently so you can drive better results and receive thunderous applause from your clients. Or, you know, at the very least, a gentle nod of encouragement.

Make Measurement Actionable

Our suite of measurement and optimization solutions helps agencies answer 3 core questions: Where did your money go? How did it perform? What should you do next?

SOLUTIONS MADE TO MEASURE

Purpose-Built for Agencies

Targeting Audiences

  • Deploy custom segments within your digital platform of choice that combine first or third party data with TV viewership data.
  • Optimize impressions across screens by extending reach of target audiences within the optimal frequency to convert.
  • Transform insights into action throughout the campaign by activating segments based on campaign or competitive ad exposure.

Cross Platform Planning

  • Make better investment decisions across channels. Powered by VideoAmp’s industry leading commingled TV viewership dataset.
  • Leverage VideoAmp’s direct digital publisher integrations to plan based on how you buy. Access these datasets with no setup required.
  • Define granular plan constraints at the tactic level to achieve your advertising goals. Design the optimal budget allocation to reach audiences most efficiently.

Audience Measurement Insights

  • Bring the power of traditional TV, streaming, and digital data together to holistically measure and optimize media performance with prescriptive insights.
  • Shift tactics by understanding audience frequency distribution, spend levels and impression delivery to win competitive market share.
  • Guarantee advertising investments on high-value audiences across platforms.

Outcome Measurement Insights

  • Capture the true impact of every ad exposure to inform in-flight or pre-campaign optimizations.
  • Quantify the effectiveness of advertising spend with attribution and return on ad spend insights.
  • Discover high-value audiences that convert most frequently as a result of ad exposure and attribute conversion credit to each touchpoint along the consumer journey.

Guaranteed Audience Delivery

  • Only pay to reach your advertisers’ most valuable audiences across linear TV and streaming channels.
  • Validate publisher delivery of advanced or demo audiences leveraging VideoAmp’s currency-grade measurement.
  • Assess audience delivery across publishers to get a clear view of performance.

Content Measurement

  • Build your consideration set of partners based on an array of audience viewership metrics and insights.
  • Analyze how audience viewership is evolving over time to develop smarter investment strategies.
  • Discover how different networks, dayparts and programs deliver against key audiences.

Learn more

How it works

Plan

Craft cross-publisher video plans to efficiently reach target audiences across linear TV and streaming.

Guarantee

Transact on advanced or demo audiences leveraging VideoAmp’s currency-grade measurement.

Measure

Evaluate effectiveness of campaigns in reaching target audiences and driving any business outcome.

Our partnership with VideoAmp has been very beneficial to MBuy and our clients. VideoAmp’s solutions deliver incremental reach for our campaigns and the level of service has been outstanding; from weekly business reviews to added value studies. VideoAmp is a true partner.

Mike Parent

SVP, Media Strategy & Operations at MBuy

Mike Parent | SVP, Media Strategy & Operations at MBuy

Case study

Currency, Featured

Audience Segmentation. New Currency. A Powerful Partnership Between General Motors, Carat, Paramount & VideoAmp.

See the outcome

Featured Resources

Press ReleasesVideoAmp introduces VALID, the Big Data and Technology Engine Powering their Advanced Currency Adoption and Growth in Media Measurement

Press Releasesdentsu and VideoAmp Announce Industry-First Activation, Guaranteeing Advanced Audience Buys Across Seven Major Media Publishers

Press ReleasesVideoAmp To Integrate Cross-Platform Measurement As Currency Into Mediaocean Workflow

Contact Us

Agencies deserve better.

At VideoAmp, we combine best in class data and technology to maximize your advertising investment.