Formula 1

The 2025 Monaco Grand Prix was a three‑act thriller — practice rounds on ESPN2 (May 23‑24), a high‑stakes qualifying race on ESPN, and the May 25 finale on ABC. A new 2‑stop rule promised more passing, but Lando Norris was untouchable, leading every lap through Monaco’s tight, twisting turns for a dominant win. Charles Leclerc thrilled home fans with second, and Oscar Piastri took third.

Grand Total

1.4M

In-Home Average Total Persons (000)

0.41

Average of Live SD RTG Total Persons (000)

1.1M

In-Home Average Total Households (000)

0.85

Average of Live SD RTG Households

By Round Highlights

Viewership between the qualifying races on ESPN and the practice races on ESPN2 increased by nearly 4X (+295%), with Final Race viewership on ABC more than doubling from the qualifying round (+181%).

Practice Round - Day 1

Friday 5/23 · 7:25AM EST · ESPN2

205K

Practice Round - Day 1

In-Home Average Total Persons (000): 205K

Average of Live SD RTG Total Persons (000): 0.06

In-Home Average Total Households (000): 175K

Average of Live SD RTG Households: 0.14

Practice Round - Day 2

Saturday 5/24 · 6:25AM EST · ESPN2

180K

Practice Round - Day 2

In-Home Average Total Persons (000): 180K

Average of Live SD RTG Total Persons (000): 0.05

In-Home Average Total Households (000): 155K

Average of Live SD RTG Households: 0.12

Qualifying Race

Saturday 5/24 · 10AM EST · ESPN

851K

Qualifying Race

In-Home Average Total Persons (000): 851K

Average of Live SD RTG Total Persons (000): 0.25

In-Home Average Total Households (000): 654K

Average of Live SD RTG Households: 0.51

Final Race – Monaco Grand Prix

Sunday 5/25 · 7:30AM EST · ABC

2.3M

Final Race – Monaco Grand Prix

In-Home Average Total Persons (000): 2.3M

Average of Live SD RTG Total Persons (000): 0.68

In-Home Average Total Households (000): 1.8M

Average of Live SD RTG Households: 1.42

In-Home Average Total Persons (000)

Viewership for the final race skewed slightly toward men at 52% and 48% among women- both averaging over a million viewers (1.1M Men, 1.03M Women).

52%

48%

Male Viewership

Female Viewership

Boomers Were Biggest Fans

Baby Boomer households led Grand Prix viewership,
70% more likely to watch the final round on ABC than the average household.

Gen Z

Avg. Audience: 74

Rating: 0.58

Index: 41

Gen Z

41 Index

Millenials

Avg. Audience: 263

Rating: 0.84

Index: 59

Millenials

59 Index

Gen X

Avg. Audience: 509

Rating: 1.52

Index: 107

Gen X

107 Index

Baby Boomers

Avg. Audience: 727

Rating: 2.42

Index: 170

Baby Boomers

170 Index

Dotted circle represents the baseline index of 100.

Highlights

  1. 1

    Older, Self-taught Fans

    Grand Prix viewers were 78% more likely to belong to AARP member households and 39% more likely to have only a high school diploma.

  2. 2

    Retirees Ruled Monaco GP

    The Grand Prix finale was big with retired and empty‑nester households — tuning in at double the average rate (2.84 vs. 1.42 HH rating).

  3. 3

    Partisan Pitstop Patrons

    Final race viewers were a political crowd — 37% more likely Republican, 22% more likely Democrat, less likely Independent (-2%) or Unregistered (-55%).

Our Regional
View

Here the U.S. is mapped into four Census‑based regions, factoring in household universe sizes to enable fair ratings analysis and state‑level comparisons.

NE Rates & South Seats

Northeast fans ruled Monaco GP ratings, tuning in 66% more than the national average. But when the checkered flag dropped, the South attracted the larger crowd — drawing a 35% bigger finale audience, 665K to 493K.

Northeast

Index: 166

|

Rating: 2.36

|

Avg.Audience: 493

Two Northeastern states topped 100K viewers — Pennsylvania (136K) and New Jersey (132K). On a ratings basis, nearly every Northeastern state over‑indexed for the Monaco finale, with the only exceptions being Rhode Island, which was 75% less likely to watch, and New York, which came in 14% below the national average.

Midwest

Index: 110

|

Rating: 1.56

|

Avg.Audience: 406

The Midwest flexed its Monaco GP fandom, with five states punching above the national average in household viewership. Iowa set the pace at +62%, trailed closely by South Dakota at +57%. Wisconsin posted a +24% boost, Illinois came in at +19%, and Ohio rounded out the list with a solid +16%.

South

Index: 100

|

Rating: 1.42

|

Avg.Audience: 665

The South matched the national average in ratings, but no region drew a bigger crowd for the Monaco GP finale — 665K households, topping the Northeast’s 493K. Florida led all states with 150K viewers, while Delaware (+59%), Georgia (+41%), Florida (+29%) and North Carolina (+26%) all over‑indexed in viewership.

West

Index: 72

|

Rating: 1.03

|

Avg.Audience: 275

In the West, California drew 134K viewers for the Monaco GP finale — the region’s biggest audience — despite households being 21% less likely to watch than the national average. The Golden State also led in early action, pulling the largest state audience for practice (20K) and qualifying (66K) on ESPN2 and ESPN.

Category Callouts

This section dissects key viewer behaviors, psychographics, spending habits and consumption habits by vertical.

Browse All Categories

Auto
Filter by

On a ratings basis, F1’s final race skewed toward premium American rides — Lincoln owners were 75% more likely to tune in, with GM drivers right behind at 74% above the national average. But when it came to sheer volume, Toyota households stole the show, delivering the biggest average audience of the bunch at a strong 548,000 viewers.

  • Lincoln Owner

    175

    Index: 175

    Rating: 2.49

    Avg. Audience: 78

  • GM Owner

    174

    Index: 174

    Rating: 2.48

    Avg. Audience: 322

  • Volvo Owner

    172

    Index: 172

    Rating: 2.45

    Avg. Audience: 108

  • Jeep Owner

    161

    Index: 161

    Rating: 2.29

    Avg. Audience: 227

  • Jaguar Owner

    160

    Index: 160

    Rating: 2.28

    Avg. Audience: 171

  • Nissan Owner

    146

    Index: 146

    Rating: 2.08

    Avg. Audience: 109

  • Toyota Owner

    143

    Index: 143

    Rating: 2.03

    Avg. Audience: 548

  • Land Rover Owner

    136

    Index: 136

    Rating: 1.93

    Avg. Audience: 196

  • Infiniti Owner

    129

    Index: 129

    Rating: 1.84

    Avg. Audience: 131

  • Hyundai Owner

    125

    Index: 125

    Rating: 1.78

    Avg. Audience: 220

Dotted line represents the baseline index of 100.

Grand Prix fans don’t just watch racing — they live it. Viewers were 33% more likely to own a car and 64% more likely to roll up their sleeves as DIY auto repair shoppers. They’re also 20% more likely to embrace car culture and 28% more likely to be NASCAR enthusiasts, proving F1 fans aren’t just spectators — they’re gearheads at heart.

  • Presence of Automobile

    133

    Index: 133

    Rating: 1.89

    Avg. Audience: 834

  • DIY Cars and Auto Repair

    164

    Index: 164

    Rating: 2.33

    Avg. Audience: 291

  • NASCAR Enthusiasts

    128

    Index: 128

    Rating: 1.82

    Avg. Audience: 911

  • Car Culture

    120

    Index: 120

    Rating: 1.71

    Avg. Audience: 734

Dotted line represents the baseline index of 100.

F1 fans take their need for speed beyond the track. They’re over twice as likely to live the RV life (+106% vs. the HH average), 65% more likely to own a motorcycle, and 26% more likely to tear up the trails on an ATV. From highways to dirt roads, these viewers embrace adventure on every kind of terrain.

  • Recreational Vehicle (RV) Travelers

    206

    Index: 206

    Rating: 2.93

    Avg. Audience: 76

  • Motorcycles

    165

    Index: 165

    Rating: 2.35

    Avg. Audience: 264

  • Recreation/Utility ATV

    126

    Index: 126

    Rating: 1.79

    Avg. Audience: 171

Dotted line represents the baseline index of 100.

Grand Prix fans aren’t just about speed — they’re big on protection, too. Viewers are 34% more likely to be from households that are high spenders on auto insurance and 47% more likely to be in the market for a new policy. Just like a top-tier pit crew keeps a car in peak condition, these fans make sure their coverage is ready for whatever the road throws their way.

  • Auto Insurance: High Spenders

    134

    Index: 134

    Rating: 1.91

    Avg. Audience: 277

  • Auto Insurance In-Market

    147

    Index: 147

    Rating: 2.09

    Avg. Audience: 802

Dotted line represents the baseline index of 100.

When it comes to their next ride, Grand Prix viewers have premium taste. In‑market households are 50% more likely to eye fuel‑efficient models, 48% more likely to shop for a car over $75K, 37% more prefer a new vehicle, and 29% more likely to lease. On a ratings basis, they over‑indexed well above the national household average, proving these fans know exactly what they want in the driver’s seat.

  • MPG Conscious In-Market

    150

    Index: 150

    Rating: 2.14

    Avg. Audience: 58

  • New Car

    137

    Index: 137

    Rating: 1.95

    Avg. Audience: 450

  • Vehicle price is 75K+

    148

    Index: 148

    Rating: 2.10

    Avg. Audience: 94

  • In Market Auto Lease

    129

    Index: 129

    Rating: 1.84

    Avg. Audience: 334

Dotted line represents the baseline index of 100.

Financial
Filter by

F1 finale fans aren’t just fast on the track — they’re building at home, too. They were 28% more likely to own their homes, 43% more likely to be shopping for home improvement products, 33% more likely to have their mortgages paid off, and 29% more likely to be in‑market for home equity products.

  • Home Improvement (General In Market)

    143

    Index: 143

    Rating: 2.04

    Avg. Audience: 605

  • Mortgage Loan Paid Off

    133

    Index: 133

    Rating: 1.90

    Avg. Audience: 489

  • Mortgage Loan Has Existing

    129

    Index: 129

    Rating: 1.83

    Avg. Audience: 561

  • In Market Home Equity

    129

    Index: 129

    Rating: 1.83

    Avg. Audience: 99

  • Homeowner

    128

    Index: 128

    Rating: 1.82

    Avg. Audience: 1522

Dotted line represents the baseline index of 100.

F1 fans are playing the long game off the track — 41% more likely to live in homes eyeing solar power and 34% more likely to already have a security system locked in.

  • Solar Energy In-Market

    141

    Index: 141

    Rating: 2.00

    Avg. Audience: 1144

  • Security System Owners

    134

    Index: 134

    Rating: 1.90

    Avg. Audience: 834

Dotted line represents the baseline index of 100.

F1 finale fans skew wealthy on the ratings scoreboard — households earning $200K+ were 14% more likely to tune in, and they were 40% more likely to hold net assets north of $900K.

  • $200K+

    114

    Index: 114

    Rating: 1.63

    Avg. Audience: 251

  • HHI $100K+

    110

    Index: 110

    Rating: 1.57

    Avg. Audience: 744

  • HHI $75K or less

    112

    Index: 112

    Rating: 1.60

    Avg. Audience: 863

Dotted line represents the baseline index of 100.

F1 finale fans aren’t just passionate about racing — they give back. These viewers are 55% more likely to live in charitable households, with political donations leading the way. On a ratings basis, they’re 82% more likely to contribute, and on an average audience measure, that generosity represents a strong 610K viewers who put their money where their values are.

  • Contributes to Political Charities

    182

    Index: 182

    Rating: 2.59

    Avg. Audience: 610

  • Contributes to Private Foundations

    164

    Index: 164

    Rating: 2.34

    Avg. Audience: 333

  • Contributes to Charities Overall

    155

    Index: 155

    Rating: 2.20

    Avg. Audience: 568

  • Contributes to Health Charities

    152

    Index: 152

    Rating: 2.16

    Avg. Audience: 459

  • Contributes to Arts/Culture Charities

    143

    Index: 143

    Rating: 2.03

    Avg. Audience: 464

  • Contributes to Education Charities

    140

    Index: 140

    Rating: 2.00

    Avg. Audience: 411

Dotted line represents the baseline index of 100.

Travel
Filter by

F1 fans chase speed on and off the track — and across the globe. They’re 65% more likely to live in households eyeing travel‑related products, from quick getaways to bucket‑list adventures, always ready for the next journey.

  • Tennis (Travel Intent)

    151

    Index: 151

    Rating: 2.15

    Avg. Audience: 117

  • Winter Sports (Travel Intent)

    136

    Index: 136

    Rating: 1.94

    Avg. Audience: 929

  • Camping Travel Interest

    136

    Index: 136

    Rating: 1.93

    Avg. Audience: 89

  • Culinary Experience Travel Interest

    124

    Index: 124

    Rating: 1.76

    Avg. Audience: 1652

  • Touring Sightseeing Travel Interest

    120

    Index: 120

    Rating: 1.71

    Avg. Audience: 1698

  • Biking Travel Interest

    117

    Index: 117

    Rating: 1.67

    Avg. Audience: 156

  • Water Sports (Travel Intent)

    116

    Index: 116

    Rating: 1.65

    Avg. Audience: 699

Dotted line represents the baseline index of 100.

For Grand Prix finale fans, any ship is the right ship. They’re 50% more likely to splurge on premium cruise brands and sail often, yet also 40% more likely to hop aboard economy or mid‑scale cruises — proving adventure matters more than the price tag.

  • Cruises: High Spend

    151

    Index: 151

    Rating: 2.15

    Avg. Audience: 537

  • Cruises: Luxury

    150

    Index: 150

    Rating: 2.13

    Avg. Audience: 336

  • Cruises: Economy-Midscale

    140

    Index: 140

    Rating: 2.00

    Avg. Audience: 389

  • High Frequency Cruise Enthusiast

    139

    Index: 139

    Rating: 1.98

    Avg. Audience: 588

  • Cruises: Frequent Spend

    135

    Index: 135

    Rating: 1.92

    Avg. Audience: 367

Dotted line represents the baseline index of 100.

F1 households vacation like champions — 29% more likely to take luxury trips, 26% more likely to own a timeshare, and 24% more likely to travel abroad often. From exotic escapes to Grand Prix getaways, these fans know how to travel in style.

  • Vacation/Leisure Travelers: Luxury

    129

    Index: 129

    Rating: 1.83

    Avg. Audience: 235

  • Timeshare Vacation Rental

    126

    Index: 126

    Rating: 1.80

    Avg. Audience: 489

  • High Frequency Foreign Vacationer

    124

    Index: 124

    Rating: 1.76

    Avg. Audience: 932

  • Vacation/Leisure Travelers: High Spenders

    119

    Index: 119

    Rating: 1.69

    Avg. Audience: 430

  • High Frequency Domestic Vacationer

    117

    Index: 117

    Rating: 1.67

    Avg. Audience: 823

  • Vacation/Leisure Travelers: Weekend Getaways

    115

    Index: 115

    Rating: 1.64

    Avg. Audience: 491

Dotted line represents the baseline index of 100.

Media
Filter by

F1 viewing households are more connected than most — 25% more likely to be on LinkedIn and 19% more likely to be on Facebook. And when it comes to sheer numbers, Facebook households outpace LinkedIn households by a massive 7‑to‑1 margin.

  • LinkedIn

    125

    Index: 125

    Rating: 1.78

    Avg. Audience: 127

  • Facebook

    119

    Index: 119

    Rating: 1.69

    Avg. Audience: 915

  • Pinterest

    110

    Index: 110

    Rating: 1.57

    Avg. Audience: 242

  • Snapchat

    109

    Index: 109

    Rating: 1.55

    Avg. Audience: 234

  • Instagram

    101

    Index: 101

    Rating: 1.44

    Avg. Audience: 183

Dotted line represents the baseline index of 100.

F1 fans play as hard as they think — 69% more likely to live in households that splurge on newspapers, news magazines, or tune in to conservative political TV. They’re also 64% more likely to stream SiriusXM, proving their drive for news and insight runs as deep as their love for speed.

  • Sirius XM Streaming Audio

    164

    Index: 164

    Rating: 2.33

    Avg. Audience: 869

  • Newspapers & News Magazines: High Spenders

    169

    Index: 169

    Rating: 2.41

    Avg. Audience: 319

  • Watches Political TV-Conservative

    169

    Index: 169

    Rating: 2.40

    Avg. Audience: 956

  • Watches Political TV-Liberal

    143

    Index: 143

    Rating: 2.03

    Avg. Audience: 1116

  • National News (FLA / Fair Lending Friendly)

    117

    Index: 117

    Rating: 1.66

    Avg. Audience: 1009

  • Book Reader

    115

    Index: 115

    Rating: 1.64

    Avg. Audience: 974

Dotted line represents the baseline index of 100.

Hobbies
Filter by

F1 finale viewing households skew toward other sports — 42% more likely to follow baseball, +30% for college hoops, +24% for college football. But only NHL, MLB, and golf households drew over 1M viewers for the finale.

  • Baseball (FLA / Fair Lending Friendly)

    142

    Index: 142

    Rating: 2.02

    Avg. Audience: 202

  • MLB Enthusiasts

    135

    Index: 135

    Rating: 1.92

    Avg. Audience: 1000

  • College Basketball Enthusiast

    130

    Index: 130

    Rating: 1.85

    Avg. Audience: 662

  • NASCAR Enthusiasts

    128

    Index: 128

    Rating: 1.82

    Avg. Audience: 911

  • College Football Enthusiast

    124

    Index: 124

    Rating: 1.76

    Avg. Audience: 682

  • NFL Enthusiasts

    122

    Index: 122

    Rating: 1.73

    Avg. Audience: 864

  • NHL Enthusiasts

    122

    Index: 122

    Rating: 1.73

    Avg. Audience: 1195

  • Plays Golf

    122

    Index: 122

    Rating: 1.73

    Avg. Audience: 1083

Dotted line represents the baseline index of 100.

F1’s finale struck a chord with music lovers. Oldies, Classical, and Rock households all over‑indexed in viewership, but only fans of Classical, Rock, and Country packed enough punch to draw over 1M average viewers for the race.

  • Oldies Music

    177

    Index: 177

    Rating: 2.52

    Avg. Audience: 863

  • Classical Music

    147

    Index: 147

    Rating: 2.09

    Avg. Audience: 1187

  • Rock Music

    132

    Index: 132

    Rating: 1.88

    Avg. Audience: 1073

  • Jazz Music

    127

    Index: 127

    Rating: 1.81

    Avg. Audience: 928

  • Country Music

    117

    Index: 117

    Rating: 1.66

    Avg. Audience: 1016

Dotted line represents the baseline index of 100.

F1 finale households spoiled their pets and popped bottles — 73% more likely to splurge on pets and 71% more on wine & champagne. But in audience size, gardening and boating households stole the show, each averaging 1.2M viewers for the final race.

  • Frequent Spenders on Pets

    173

    Index: 173

    Rating: 2.46

    Avg. Audience: 7

  • Wine and Champagne In-Market

    171

    Index: 171

    Rating: 2.43

    Avg. Audience: 709

  • Gardening Hobby

    131

    Index: 131

    Rating: 1.87

    Avg. Audience: 1220

  • Foodies Shopping Behavior

    122

    Index: 122

    Rating: 1.74

    Avg. Audience: 393

  • Boating Activities & Entertainment

    119

    Index: 119

    Rating: 1.69

    Avg. Audience: 1182

Dotted line represents the baseline index of 100.

Other
Filter by

Grand Prix finale viewing households bring style and swagger. They’re 60% more likely to shop luxury apparel and accessories, 38% more likely to pick up video games, and 23% more likely to score deals on shoes — proving their style game is as strong as their race day passion.

  • Luxury Brand Shopper In-Market

    160

    Index: 160

    Rating: 2.28

    Avg. Audience: 602

  • Video Games In-Market

    138

    Index: 138

    Rating: 1.97

    Avg. Audience: 751

  • Shoes (Deal Seeker) In-Market

    123

    Index: 123

    Rating: 1.75

    Avg. Audience: 664

Dotted line represents the baseline index of 100.

F1 finale viewers live life in the fast lane — and shop that way too. They’re 22% more likely to be in households splurging on jewelry and watches, top‑tier cell phones, pro‑level cameras, and high‑end furniture and décor, showing their taste for luxury runs well past the checkered flag.

  • Jewelry & Watches: High Spenders

    122

    Index: 122

    Rating: 1.74

    Avg. Audience: 209

  • Wireless: Cell/Mobile Phone: High Spenders

    122

    Index: 122

    Rating: 1.74

    Avg. Audience: 271

  • Consumer Electronics: Cameras & Photography: High Spenders

    122

    Index: 122

    Rating: 1.74

    Avg. Audience: 271

  • Furniture and Home Decor: Luxury/High End Online Spenders

    122

    Index: 122

    Rating: 1.74

    Avg. Audience: 430

Dotted line represents the baseline index of 100.

Advanced Audience Takeaways

1

F1 fans are wealthy homeowners, often C‑suite execs, big spenders, charitable donors, and 40%+ more likely to invest in solar & security.

2

F1 fans go big on unique travel — twice as likely to RV, +65% ride motorcycles, +26% own ATVs, and splurge on cruises & tennis getaways.

3

Oldies, Rock & Classical music fans, gardeners, boaters, and NHL/MLB/golfing households packed the finale — all topping 1M+ average viewers.

4

Northeast led GP viewership — PA (136K) & NJ (132K) shined. Florida topped all states at 150K, with California close at 134K households.

5

F1 fans skew healthier — 80% more buy healthy pre-made meals, +62% diet products, +43% weight‑conscious, +38% take supplements, +22% active gear.

6

GP finale HHs work hard — with +50% more likely from inactive military HHs, +30% in management/finance & +24% working from home vs. the HH average.

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Methodology:
VideoAmp unifies Set Top Box and Smart TV data from 40M households and 65M devices, using rigorous cleansing and deduplication to provide the most accurate view of advanced and demographic audiences.

VideoAmp, (5/23/25 – 5/25/25) Total Persons Live + Same Day data. Advanced Audiences based on Household-level, Experian 3P segments.

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