Beet.TV: VideoAmp’s Prasad Discusses Beet Retreat 2018, Event-Level Forecasting

Chief Strategy Officer Jay Prasad describes “a really busy last two years” in which VideoAmp has been assembling its marketing investment platform, which encompasses data-driven, cross-screen planning and measurement, activation and programmatic. This year, the company acquired TV-data processing provider IronGrid Data Services, which when combined with a partnership with Inscape formed the basis for the new Data & Emerging Products Division.