VideoAmp to Redefine Media Measurement Expectations for Upfronts with VAMPFRONT

The media measurement company takes to the front stage unveiling a new chapter in measurement excellence with immersive March event 

NEW YORK, March 12, 2024 — In a strategic move to solidify its standing as the leading modern measurement company, VideoAmp announces VAMPFRONT, an immersive event set to take place on March 19 at the Hall des Lumières in New York, NY.

As the industry gears up for the Upfront season, VideoAmp aims to make a resounding impact by creating a dynamic platform that transcends traditional boundaries. Positioned right before the Upfront season kicks off, VAMPFRONT seeks to rally key executives across Networks, Streamers, HoldCos, and Brands, driving a leap into the next chapter of advanced currency and measurement adoption.

The goal is clear: push the industry toward a true multi-currency world this year, and to do so by making significant strides in DDL / Advanced Audiences, Demo, Digital, and Sports measurement. The event will center around a one-hour presentation designed to educate, inspire, and showcase the partnerships and product advancements VideoAmp has made to enable a true shift to advanced currencies and measurement. The presentation will delve into how advertisers and publishers have partnered with VideoAmp and have collectively seen better business results from leveraging their Advanced Currency. 

VAMPFRONT promises to be a one-of-a-kind experience with core themes of VideoAmp’s story – big data, technology and innovation, and a robust 2024 product roadmap to expand and enhance their Advanced Currency solution heading into this year’s Upfront. VAMPFRONT will feature on-stage and pre-taped client testimonials from brands and partners including FOX, NBCU, Paramount, WBD, AMG, TelevisaUnivision, OMG, Horizon Media, dentsu, IPG Mediabrands, Luxottica and Pepsi. 

“The industry is at an inflection point,” says Pete Bradbury, Chief Commercial and Growth Officer at VideoAmp. “The VAMPFRONT event is a catalyst to unite brands, agencies and publishers in a collective leap forward in shaping the future of cross-platform measurement. I simply couldn’t be more excited to welcome a few hundred of our closest partners to share in this game changing industry event.”

About VideoAmp

VideoAmp is a media measurement company revolutionizing advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions allow clients to access advanced audiences and real-time insights to plan, optimize and measure media investments across platforms. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 13 major linear and streaming publishers on board, along with all major media holding companies and several independent agencies, with hundreds of advertisers now utilizing VideoAmp to guarantee their media investments. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit www.videoamp.com.