VideoAmp Hires Jonathan Steuer to Change Up TV Ad Buying

Jonathan Steuer will help buyers and sellers embrace audienced-based targeting.

“The idea is really to get us on a road to a data set that’s not just useful for planning and campaign measurement, but that is good enough that both buyers and sellers will use it in negotiations about how money gets allocated, spent and reckoned,” said Steuer, EVP of TV Strategy and Currency at VideoAmp.

Source: Adweek

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