VideoAmp Extends TV Viewership Panel to Fuel Its Smart TV & Set-Top Box Data Commingling Strategy Via Partnership With TiVo

To further advance its practice of commingling TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes, VideoAmp is partnering with TiVo. The expanded dataset extends VideoAmp’s TV Viewership data pool to cover 37 million devices in 25 million U.S. households and gives marketers and media owners sophisticated cross-screen media planning, measurement, and optimization capabilities, bolstered by device-level viewership data and audience insights from participating multichannel video programming distributors (MVPDs), TV and DVR manufacturers.