Beet.TV: VideoAmp’s Commingled ACR & STB Data To Unify TV Buying: Parkes

Michael Parkes discusses how VideoAmp is building a clearer, more reliable way to reach audiences. At the heart of the solution? VideoAmp’s commingled TV dataset.

Now that audiences have so many TV viewing options, reaching the right people, at the right time, has gotten more difficult. The risk of exposing the same person to an ad way too many times, or on the flip-side, missing them completely, is higher than ever.