VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes

Now that audiences have so many TV viewing options, advertisers risk duplicating or misdirecting their efforts to deliver the right ads to the right viewer. So companies like VideoAmp are aiming to build a more reliable way to gain a single, cross-device, cross-service profile of a viewer.

Source: Beet.TV

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